New Media Philippines

Local social media marketing here in the Philippines centered around the epic war between presidential candidates Manny Villar and Noynoy Aquino. Fueled both by money and supporters’ frenzy, these two candidates amassed more than 900,000+ fans on their respective profiles over several months. However another Filipino actually beat both of them to the 1,000,000 mark. [...]

This coming April 3, the iPad will be released in the US. The following month it will start shipping to all parts of the world. Most filipinos look at this as just another expensive gadget, but there’s actually a treasure chest that’s waiting to be unearthed. Other than the usual media playing and browsing, the [...]

Let me congratulate fellow blogger Marck Rimorin for taking his game up a notch by joining NetBooster Asia as their Social Media Officer. Marck actually told this to me during the recent Microsoft Blogger’s VIP night but I didn’t blog about it since I didn’t know if it was a secret or anything. Anyway, NetBooster [...]

When I update the Internet Marketing Philippines video that we produced several months ago, I’ll definitely include these new stats. According to a study done by iModerate Research Technologies in the US, 67% of consumers will most likely buy from brands they follow on Twitter. 51% will buy from brands that they follow on Facebook. [...]

Industry analysts in the US recently shared information that Google was just dethroned by Facebook as the most visited site in the United States. The last year was apparently phenomenal for Facebook since they gained 185% versus the same period last year. Google only increased by 9%. Note that this is just Google Search. This [...]

Every now and then companies and public figures should put more “human” content on their social media accounts. This helps the company go down to the level of their consumers and it really does make their social media channels more relevant and interesting to visit. Let me just share some photos that ABS-CBN’s news channel, [...]

… is what you have to be if you want to become viral. I had this really good conversation with the Vice-President and Global Head of Brand Experience for Friendster, Ben Dunn, yesterday about Buzz Marketing. I’ve noticed over the past few months that more and more agencies are trying to pitch for viral videos [...]

I had some free time tonight so I decided to sign-up for an account over at Formspring. It’s basically a website which allows people to ask and answer questions anonymously. I already configured it so that the questions that I answer will appear on my Facebook and Twitter account (technology is fun). If you have [...]

Last Tuesday night we had an exclusive dinner party for Filipino bloggers at the National Sports Grill restaurant in Greenbelt 3. During the event, Friendster Vice President and Global Head for Brand Experience, Ben Dunn, gave everyone a sneak peek at the new Friendster which is set to launch soon. It was good to see [...]

Before people would get their news by reading newspapers, magazines, or talking with friends. When the internet became popular, it became much easier since all we had to do was type the URL of the new site which offered free news. With the advent of social media, it’s now totally different. Before we looked for [...]

I often get puzzled looks on the faces of clients each time I include social media in their digital marketing plans. The same questions keep popping up again and again – how can we measure success? Will this really work? Do we really need to spend on that? It’s looks easy, can we have someone [...]

Friendster caused a social revolution when they first broke into the mainstream sometime in 2003-2004. Everyone started asking for Testimonials and e-mail addresses. I can still fondly recall badgering my college block mates to send me Testimonials and to add me on Friendster, haha. My fiancee and I even had a competition on who would [...]

One of the websites that really got my attention is “Oh Crap. My Parents Joined Facebook.” It’s basically a site that shows contributions from readers with screen shots on how their parents ruined Facebook for them. If you go through the site, you’ll see hundreds, if not thousands, of examples. Personally, I don’t see anything [...]

I never knew that “Unfriend” was an official word. In fact each time you type it on word, it still gets the red dotted underline which says that there’s no such thing. However. in a recent press release, New Oxford America declared “Unfriend”, or the act of removing someone from your friends list in your [...]