New Media Philippines

I came across this very interesting article on GMANEWS.TV about how the European Union is collectively pushing for an option for internet users to easily delete everything and anything about them online. In this digital age where everyone, regardless of age or intent, can be held hostage for something that they post online, this is [...]

Senator Manny Villar filed two resolutions which aimed to protect Filipino internet users against swindlers, scammers, a predators. In resolution 243, Senator Villar urged the Senate to review and strengthen the Electronic Commerce Act of 2000. He also said that new laws might be needed to protect Filipinos who were on social networking sites like [...]

The Philippines is officially the 6th biggest user base of Facebook in the world. Facebakers report that the Philippines now has over 17.9M registered users. The report goes further and says that 17.9% of the total population of the country is now on Facebook (that’s a significant big number). We’re actually just 1.6M short of [...]

We shouldn’t belittle anymore the importance for social media education for employees. A member of the Communications Team of the Office of the President said something that she shouldn’t have said on Twitter and this caused a firestorm of protests online and in various print publications. In an article published on the ABS-CBN News website, [...]

There’s been a lot of talk about how the current Philippine government will tap technology, internet, and social media for feedback and governance. As of today the most that has been done is to use social networks like Twitter and Facebook as information dissemination tools. While this is laudable, this effort only scratches the surface [...]

ABS-CBN reporter Gretchen Malalad asked for some insights about the recently released Gartner study which showed the Philippines as one of the leading Facebook/Twitter adapters in Asia. Note that this is based on social media penetration which means total number of social media users versus total number of internet users in the country. It’s not [...]

Gartner Inc., an information technology intelligence company, recently said that their studies show that the Philippines is leading in the adoption of global social media sites like Facebook and Twitter in Asia. This confirms the study recently released by ComScore as well which ranked the Philippines as one of the top social media hubs in [...]

People should be guarding their reputation NOW more than ever. There are so many channels where your reputation can be damaged. Guess what? Most of the time the person who damages your reputation the most is YOU. What you say and HOW you say things can change the perception of others about you. Don’t give [...]

If it ain’t broke, don’t fix it. Gap realized this last week as it unveiled its new logo. However, the “contemporary and modern” look has fans, designers, and netizens ranting about the sudden change in logo. Flash mobs form in a snap as the Gap logo became one of the top trends in various social [...]

With the rapid advancement of technology, content publishers can’t limit themselves anymore to traditional channels like TV, radio, and print. There are so many platforms available these days to reach out to your target market which you can use to build long lasting relationships with them which can result to positive word of mouth and [...]

We recently did a very successful social media campaign for a client who was trying to get customers for a particular educational type of activity. Since their budget was limited we tried to put it on digital vectors that would bring maximum impact at the least possible amount of cost. Rather than scattering the budget [...]

When the Philippines’ Department of Tourism announced that they would be spending 100M on New Media promotions in 2011 they received a lot of criticism on Twitter and Facebook. Some users are saying that this is another source of corruption to pay back the primary movers during Aquino’s campaign. Apparently the Undersecretary in charge of [...]

When Cebu Pacific executives made the decision to have their flight attendants dance during the security briefing they probably didn’t think that several top global websites would pick up the story and give them unprecedented media mileage. As of this writing, Yahoo, Telegraph, Huffington Post, CNN’s Anderson Cooper 360, and TV Gawker (Gizmodo Network) have [...]

If New Media Philippines can give an award for best innovative marketing for a band, we would give it to 30 Seconds to Mars! It’s not just their music that’s epic, the band was a marketing juggernaut in hyping up and promoting their album “This is War”. We’d have to say that these guys are [...]

Glee is currently getting a lot of buzz on the social networking site, Twitter. In their first episode, Charice, their special guest, was a trending topic on Twitter. On their second episode, Glee featured Britney Spears and she trended on Twitter as well. The first episode did exceptionally well with around 11.1 million people tuned [...]

I had an exploratory meeting with a member of a local famous band and we talked about best practices for social media marketing for musicians. I was blown away with what they’ve been doing and how they’ve been leveraging Facebook to drive their business. I’ll reveal the band sometime this week (clue: they have more [...]

I just re-read Chris Brogan‘s book, Trust Agents. It’s definitely a must-read for people who want to venture into digital marketing. I’ll write a complete review later but for now I’d like to focus on one key concept that Brogan talked about in his book – SOCIAL CAPITAL. Social Capital is basically your influence over [...]

Everyone who watches television has seen them, or read a newspaper had read them or listened to the radio has heard them. Now, ads are proliferating left and right you can virtually see them everywhere you go. When you head to the bus station or ride the train to work or even go online, people [...]

Will Social Media help a broker sell a house or a condominium unit? Definitely! Facebook, Twitter, and Youtube are mass audience communities which will let a brokers generate leads. There are also several free classified ad websites which have massive daily viewers which you can also tap. Let’s face it guys, it’s already 2010! If [...]

The Aquino administration has been talking about “using social media” for the past few months. So far the best that they’ve done is create a hate-flooded Facebook page for President Aquino. However it looks like one government agency is getting the idea behind social media, specifically Twitter. The Metro Manila Development Authority (MMDA) has been [...]