New Media Philippines

I was having a conversation over e-mail with a friend who works with a digital marketing agency in Hong Kong. We were sharing with each other our experiences so that we could both get better at what we do. One thing we both agreed on is the biggest pitfall for a lot of businesses when [...]

A lot of activists here in the Philippines as well as those abroad are calling people who support causes by joining Internet memes or online petitions “Slacktivists“. Basically the hardcore activists feel that unless people go out and actually join them in rallies, build houses, or give money, it’s all pointless. I strongly disagree with [...]

As we reported earlier, you can now activate the new Facebook profile page for your account. The new page has a different lay-out and it also offers several new features. It can be confusing at first so we decided to come up with a short and concise guide on what you should do once you [...]

Facebook rolled out today the new Facebook Profile Page which features more images, smaller font, and a highlighted about me section. As of this time you have to activate it to switch from the old profile to the new page. To do so you have to go to the official Facebook announcement and click the [...]

After turning down Google’s $6 Billion offer, Groupon went on a buying spree in Asia. One of the countries they’re going to have presence is the Philippines. Yes, you read that right, Groupon Philippines. Yahoo reports that Groupon launched on Wednesday Groupon Taiwan, Hong Kong, Singapore, and the Philippines. What is Groupon? Groupon is a [...]

Around 2 days ago Filipinos started changing their profile pictures to cartoon characters that they loved when they were kids. It was only a few groups who did it but since then it has snowballed into a massive movement. Now you can see Popeye, Voltes Five, Princess Sarah, Rainbow Brite, the Care bears, and a [...]

A certain advertising executive wrote that some people were behind the recent online outrage against the botched “Pilipinas Kay Ganda” campaign of the Department of Tourism. She goes on to say that everything was a coordinated plot to take down the Aquino administration. An airline carrier and the former President are even dragged into the [...]

One of the findings in the recent Social Media Wave 5 study by Universal McCann showed that brands that build communities on social networking sites stand to build stronger ties with their market which can lead to growth in sales. In fact according to the study 71% of people who join brand communities are more [...]

About.Me is a new web service that allows you to create a very simple and direct-to-the-point page about yourself. All you have to do is fill-up a short bio, pick a photo, and put the links to your other social networking accounts (Twitter, Facebook, LinkedIn, etc). The service is still in beta and to be [...]

Curt Smith, founder and vocalist of the band Tears for Fears, tweeted that he liked the BiPolar album of Filipino band Up Dharma Down. The social media savvy alternative local band has been getting praises all over the country for their music and it was really only a matter of time before more international artists [...]

The Department of Tourism is turning the tables on all of their critics that slammed their “Pilipinas Kay Ganda” campaign. In a new announcement posted in the microsite www.tourismpilipinas.com, they are calling on copy writers, designers, and QA officers to volunteer to “wikify” the new website. Volunteers will e-mail DOT and they’ll get the private [...]

I came across this very interesting article about how brands should come up with a “social voice” when the engage their communities on Facebook. The concept is pretty simple – adjust the tone, style, and words you use to fit your target market. Giving personality to your brand’s Facebook page makes it more interactive, fun, [...]

[Author: Please see bottom of the entry for the latest updates on this] The Department of Tourism recently launched a new website which carries the new brand for the country. I was a bit surprised to find out that the official slogan (Pilipinas Kay Ganda) we’re carrying is in Tagalog. This is a bit weird [...]

I’m actually very simple to please. And usually when I’m pleased, I don’t mind paying for something. Classic point in case: Starbucks Coffee. They allow the customers to request for almost whatever they want for their drinks. What happens when the customers get what they want? They get happy and they pay. But this is [...]

Twitter has totally changed the way we watch television. The proof of this is the on-going bout between Manny Pacquiao and Margarito. Not only are they trending globally on the social networking site, but people among different walks of life are giving their personal commentaries on Twitter as well. Here are some of the tweets [...]

By now you’ve probably heard of how the Presidential Communications Group created a new Facebook Page for President Aquino and how the 2.2M Facebook Page for him made by a volunteer was deleted by Facebook. To read the full story on this, click this link to go to my political commentary blog. What’s interesting though [...]

Ever since we implemented the Facebook Share and Twitter Retweet buttons on this blog the traffic has grown tremendously. To verify this, we compared this month’s traffic to a month where we didn’t have the plug-ins and the results are amazing. There’s +111% growth! We checked Google Analytics and Facebook referrals now account for 35% [...]

A few weeks ago I met up with one of the members of the band Up Dharma Down to just exchange ideas about social media marketing. I was completely blown away with what they’ve accomplished so far on Facebook and I think it would be a crime for me not to recognize them here at [...]

Over the last few months I’ve heard of several stories of how people were fired or forced to resign because of their comments on Facebook about their company, bosses, or co-workers. What happens is something stressful or unfair happens at work and they destress by ranting on Facebook, sometimes insulting the person who ruined their [...]

President Aquino’s ex-girlfriend, Shalani Soledad, debuted today as Willie Revillame’s hosting partner on TV5′s Willing Willie. During the show Filipinos hit Twitter to discussed how she was doing as a TV host. The volume of the tweets was enough to catapult the term “Shalani” on the global trending topics for Twitter. Other than Shalani, “Willing [...]