New Media Philippines

The entire country was jolted out of their beds this morning when the news of former Secretary and General Angelo Reyes’ suicide broke on traditional and social media. Since there were no news programs available to answer all the questions, a lot of Filipinos turned to the internet to find out what happened. News websites [...]

Looks like fashion magnate Kenneth Cole needs a plethora of reputation management gurus at his side now. While hundreds flock the streets of Cairo to unseat Mubarak, shoe mogul Kenneth Cole sends out a tweet which promotes his spring 2011 collection and connecting it with the recent Egypt uprising plus the hashtag: #Cairo. Talk about [...]

A lot of brands are trying to capitalize on the “sharing” factor of social networking sites by coming up with various “viral marketing” campaigns. Some of them worked wonderfully like Cebu Pacific’s Dancing Flight Attendants video which powered their IPO. It doesn’t even have to big companies. SME’s like Power Mac Center tapped popular bands [...]

As I write this piece, 250,000 protesters flock the streets of Cairo as a new government takes over, one where Hosni Mubarak remains President. Egypt is a nation under fire. Internet connection is still out. All communication channels are suspended like SMS, TV broadcasts, and some mobile networks have ceased to exist since last week. [...]

One of the most annoying features of Facebook is unwanted tagging. A lot of people take advantage of this by tagging others to promote a product, event, or website without asking for permission. I personally find this rude, unprofessional, and just plain annoying. A company has been spamming me for the past few months now [...]

A video of Heart Evangelista‘s boyfriend, Daniel Matsunaga, allegedly kissing a girl inside an elevator surfaced online on social networks. It was later picked up by PEP and other bloggers. As of this writing the video (and various copies of it) on Youtube garnered around 90,000 hits. The buzz though was killed when Heart Evangelista [...]

The country’s leading organization for PR professionals, the Public Relations Society of the Philippines (PRSP), partnered with the Internet and Mobile Marketing Association of the Philippines (IMMAP), Ateneo de Manila AJWCC, and Blue Blade Technology for the Digital PR Certification Program. I’ve been helping them develop the modules and the courses for this so I [...]

Carjacking has been rampant recently and the public is not sitting on this one. Along with the series of car-related crime sprees are valuables taken – including lives of innocent people. Carjackers are now considered a grave threat among the citizens within the Metro. Regional police departments have been on full alert following the car [...]

I’ve been doing blogging for a few years now and one of the things I enjoy doing the most is live blogging events such as press conferences and product launches. While I was doing the rounds this morning at the TV5 Media Center groundbreaking event, a colleague asked me what was inside my bag because [...]

I just finished reading an article on the Inquirer which talked about how a “Big Bad Blogger” in coordination with a PR firm allegedly tried to extort a restaurant. The owner first declined the PR agency’s pitch to handle “buzz marketing” for them. Later on a blogger came in, ate, and wrote a rave review [...]

Listen. Engage. Act. Those three words sum up the core strategy behind Dell’s Social Media Listening Command Center. Powered by Radian 6, the center basically monitors whatever is being said about Dell all over the world. They then use that information for product development, customer service, marketing, sales, or anything that can be improved based [...]

There are several properties in Facebook official pages that you can use as marketing billboards. One of the best spaces available is the profile picture. To maximize the space make a 540 x 180 pixels vertical banner. Don’t just grab a random photo and upload it as your picture. Make the most of the space [...]

It has been a great year for social media. Facebook has paved the way to more social engagement for both companies and consumers. Twitter made crucial changes and deals with other platforms to enhance its services. LinkedIn redefined how companies and HR personnel execute conventional recruitment procedures. Location-based platform Foursquare and group-buying site Groupon are [...]

This news bit has been going around different sites and social networks already. It’s about how a homeless guy named Ted Williams is able to get a second chance in life. Ted has a great announcer/radio voice which he developed when he was young. However drugs and alcohol got into his life and this led [...]

This article is the second and final installment to the 2010 Top 10 Highlights for New Media Philippines. This entry has the last 5 highlights that we wanted to share with everyone. If you haven’t read the first part yet, please click this link to go to the said entry so you can read it [...]

This is a two-part entry which summarizes the major highlights of New Media Philippines for 2010. It was actually our biggest year to date as readership for this site has grown by 600%! Anyway, this first entry will talk about the first 5 major highlights and the second entry should come out the following day [...]

Looking back 2010 was a big year for social media and the digital marketing industry in the Philippines. It’s the year where we saw the Philippines skyrocket to the 6th biggest country on Facebook at 19M registered accounts. We were also cited several times by different studies saying that we had the highest level of [...]

About.Me is a new social networking site which aggregates all the content of your other sites like Facebook, Twitter, and your blogs. It’s kinda like your virtual calling card. It’s pretty easy to use and it’s definitely worth looking into since it ranks fairy well on Google. Since it will probably only take around 10 [...]

With the New Year and Christmas just around the corner I was thinking of things that I’m grateful for this year. There are actually a lot of reasons why I should be happy but I wanted to focus on one. I’m happy that social media boomed in the Philippines because it actually makes the holiday [...]

Friendster announced several months ago that they would focus on social gaming. I was doing spring cleaning of all of my accounts and I logged in Friendster last night. I was surprised to find that the home page was already changed to focus on the social games that were available on the Friendster platform. The [...]