E-Marketing Questions from a Reader

I got an e-mail from Aileen, one of the readers of New Media Philippines. She’s currently taking up her masters degree in communications and she’s studying the trends of e-marketing in the Philippines. She asked a couple of questions and I’d like to take this opportunity to answer them and publish them in this blog post for everyone’s perusal. Questions revolve around e-marketing trends, how it changes consumer behavior, and the projected growth for e-marketing for the Philippines. Check out my answers after the break.