New Media Philippines

I guested this morning on Headstart, a morning program on ABS-CBN’s news channel, ANC. TJ Manotoc filled in for Karen Davila and we had a discussion on web security in light of the recent spree of government website hacking incidents. I’ll write a more comprehensive article on web security tips in a separate entry. For [...]

After a deluge of negative comments flooded President Noynoy Aquino’s Facebook Page, the Communications Team decided to temporarily censor the Page by removing the commenting feature on the page. Instead of helping though this resulted in a media backlash with several local and international media outfits reporting the incident in a negative way. This prompted [...]

One of the blog entries here in New Media Philippines is currently being swarmed by comments directed to President Noynoy Aquino. If you guys noticed, the blog entry entitled “President Noynoy Aquino’s New Website (www.president.gov.ph)” is one of the most active articles. If you read through the comments you’ll see that they’re all directed towards [...]

President Noynoy Aquino launched his new website today. It’s definitely a huge improvement over President Gloria Macapagal-Arroyo’s website. To those who saw the former President’s website, it was a Web 1.5 standard dinosaur which was rarely mentioned or promoted. More than the design, one major thing that the Aquino administration is doing is building hype [...]

I was invited to guest on Media In Focus with Noemi to talk about President Noynoy Aquino’s social media strategy. I usually say yes without hesitation for interview requests on this particular show because it’s really such a delight to talk with the anchor – Cheche Lazaro. Anyway, ANC was gracious enough to upload the [...]

I’ll be guesting on Media In Focus with Che Che Lazaro tonight at 9:30PM. You can watch it live on ABS-CBN’s cable news channel – ANC. The topic that we’ll be discussing is President Noynoy Aquino’s recent statements saying that his administration will actively be using social media and the internet for governance and transparency. [...]

A very interesting article came out on GMA News yesterday. The news bit said that President Noynoy Aquino and Senator Manny Villar were number 3 and 5 respectively in the list of politicians in Facebook that had the most number of “likes”. Number 1 in the list was US President Obama followed by former Alaska [...]

Transition between consultants, agencies, and IT heads is usually a big problem in companies and it looks like the Office of the President is no exemption. President Noynoy Aquino has been in office for a few days now and it looks like the previous administration wasn’t able to properly turn over all the communication channels [...]

FINALLY. After several months into this campaign someone has done something right when it comes to social media. They should have actually been doing this since 6 months ago but what can we do, haha! To those who don’t know yet, Nacionalista Party standard bearer Senator Manny Villar posted a video of himself addressing his [...]

I was interviewed this afternoon by ABS-CBN veteran journalist Ces Drilon for TV Patrol about the impact of social media in the 2010 elections. Most of our discussions centered around the recently concluded Harapan Vice-Presidential forum and how some parties are backing out in the second installment which would feature tandem debates. I basically echoed [...]

Over the past few weeks I’ve been getting an unsolicited SMS which says that a certain MERCADO is leading the mayoralty race in Makati. The message says that the data comes from a commissioned SWS survey. This is a very bad example of how to do mobile marketing in the Philippines. First, this is actually [...]

Let me congratulate fellow blogger Marck Rimorin for taking his game up a notch by joining NetBooster Asia as their Social Media Officer. Marck actually told this to me during the recent Microsoft Blogger’s VIP night but I didn’t blog about it since I didn’t know if it was a secret or anything. Anyway, NetBooster [...]

I was recently interviewed by Beth Morrissey from ABS-CBN (News & Current Affairs) about how the Presidential candidates are using Social Media and the internet in the 2010 campaign. It was a pretty interesting discussion we had since she was genuinely interested in internet marketing and she had a pretty good grasp of the topic. [...]

The latest SWS and Manila Standard surveys show that it’s a deadlock between Senator Noynoy Aquino and Senator Manny Villar. It’s also the same for their social media Friend numbers. Right now Noynoy is at 850,000+ while Manny is closing in at 812,000+. However at this point it’s no longer about having the most number [...]

I wouldn’t really call this black propaganda but it’s definitely still political propaganda. A month ago, GMANEWS.TV came out with an article which questions Noynoy Aquino‘s legacy. The article talks a lot about Hacienda and all the negative things that the Aquinos were dragged into. One of the most controversial topics is how Noynoy Aquino [...]

The Liberal Party has been releasing online ads lately promoting Noynoy Aquino merchandise. Obviously the money will be used to fund his campaign. Online fundraising was key in Barrack Obama’s win in the US. However the question is if it will really work in the Philippines? This post will analyze the current local e-commerce landscape [...]

My fellow blogger and good friend Brian Ong asked me on Facebook last night how he can remove the Manny Villar ads on his blog. Apparently this is also a concern shared by a lot of bloggers and website owners as well. Having political ads on your site has a lot of implications, the most [...]

This is a follow-up to my earlier post Philippines Internet Marketing advice for Presidential Candidates. Search Engine Marketing plays an important role in online campaigns because Filipinos tend to do their research through Google. This was validated by the Yahoo! Philippines and Google popular keyword search studies which were released late last year. For this [...]

Internet Marketing in the Philippines is technically still at it’s infancy and this is reflected by a lot of the online campaigns being done by politicians running in the 2010 elections. It’s actually quite interesting to see what they come up with but most of the time they’re really not maximizing the potential of the [...]

One of the major issues I raised during one of the marketing forums of the upcoming campaign was that politicians should be very responsible when it comes to advertising and social media. However it looks like the ugly head of black propaganda has finally shown itself and it will probably even get out of hand [...]