New Media Philippines

This video was shared by Randell Tiongson on Facebook. It’s a brilliant interview of one of my favorite authors and marketers, Seth Godin. In this video he talks about “curiosity” and how eventually the safest thing you can do are the risky things and the riskiest thing you can do is be safe. When Seth [...]

I recently came across this Facebook page called After 5 Creative. It’s a Sydney-based (I’m assuming from their info) group that crowd sources creative people to work/bid on projects outside the 9-5 day job, hence After 5. However, instead being a purely Craig’s List clone, the guys at After 5 Creative post creative material and [...]

This link was posted on Facebook via Junnette Abrera. It’s basically an infographic of internet statistics that I found really interesting, educational, and entertaining. While these stats are mostly from the United States, you can’t help but marvel at how fast the world has changed because of the internet. The stats the caught my attention [...]

I’ve been receiving a lot of e-mails asking me where I got the Cartoon Network New Generations Study which I wrote about in an earlier entry. It’s a good thing that Noemi uploaded the entire presentation in PDF format for everyone’s reading and analysis. I’m re-embedding it here for your convenience. To summarize the study, [...]

Google recently released their 2009 Year-End Zeitgeist report which pretty much sums up all the top Google search terms for Filipinos in 2009. This report was released shortly after Yahoo! also shared their top search terms in their Year in Review report. Other than keywords that you can focus your SEO magic on, the reports [...]

Yahoo recently released a report which shares the various top searches done on their engine for 2009. Some of the results are very predictable but some results completely took me by surprise. The searches also gives you insights on what the Filipino online user behavior is about. For example, some of the top searches are [...]

I’ve been using Google Wave for the past few weeks and I think I’ve experienced enough of it to come up with a balanced and fair review of Google’s new product. As a quick summary though, Google Wave is a collaborative online tool which combines features of e-mail, online messengers, and social networks. To quote [...]

In a study done by Synovate commissioned by the Cartoon Network, Filipino kids 7 – 14 years old are spending more time online compared to playing console games, listening to music, and reading non-school books. Internet usage is second only to watching TV. If you think about it, this was kinda expected due to the [...]

According to a recent study by Dynamic Logic the main problem with low performing online ads is not because of targeting or placements, it’s mostly because of the actual creatives. The Millward Brown company analyzed more than 170,000 online ads in their database and they discovered that the following factors weighed more in determining the [...]

Viral Marketing rarely happens by accident. As Malcolm Gladwell would say, it has to reach a tipping point first before it gets picked up eventually spreads like wildfire. The same concept applies for Viral Blogging – or the publishing content that gets passed on by different people across various mediums. Note that there is no [...]

One of the pitfalls of online marketing is that a lot of people don’t really understand how to gauge the performance of their websites. There are several schools of thought at play here. For some, they put a lot of value in the page hits or the number of unique visitors that their website gets. [...]

I came across this very interesting article on Inquirer.Net. According to this news item, a study made by global market research firm Synovate, heavy internet users are actually big spenders. In fact, the study goes on to explain that these users are most likely to purchase premimum gadgets, cars, and even invest in financial instruments. [...]

Getting constant traffic is the lifeblood of your website or blog. We’ve all heard about how Search Engine Optimization does wonders but the problem with SEO is that it takes time and effort to work on. You might also have to spend on a Google AdWords campaign to make it more effective. There’s also the [...]

One of the problems of traditional advertising is breaking through the clutter so that your marketing message can actually reach your consumer. When there were only 4-5 billboards along Guadalupe, they worked wonders. Now that we have a collage of images, people have the tendency to just ignore all of them unless what you put [...]

Search Engine Optimization (SEO) has been the buzzword among bloggers and internet marketers for the longest time. Slowly, SEO has crept over to the mainstream and a lot of agencies, programmers, and website designers are also now in on the bandwagon. In this post, I’ll attempt to give you guys a crash course on SEO. [...]

I recently had lunch with a good friend who works for a FMCG Company. He’s a product manager and I can really describe him as a hardcore technical marketer. We had a discussion about building micro sites to push brands online and he was explaining to me how happy he was with the success of [...]

Pastor Dennis recently gave me a book written by my favorite author, Seth Godin. The Big Red Fez: How To Make Any Web Site Better, is one of the best internet marketing books I’ve ever read. It’s simple, direct-to-the-point, and readable in less than an hour. Seth Godin raises a very important issue about building [...]

I’ve been putting a lot of thought on how bloggers and marketers can both tap Social Media (Networks, Microblogging, etc.) to drive more readers to their sites. Initially, I was able to list more than 15 ways on how to do this but for now I’ll zero in on 3 methods otherwise I’ll end up [...]

I had the pleasure of attending the first day of the 2nd Social Networking and eBusiness Conference (through Level Up). One of the more interesting points raised by several speakers was for companies and marketers to actually use social media as the front page of your business. After giving it some thought, it really does [...]

This is in response to Noemi’s latest post about what Marketing/PR Executives should expect from bloggers. I’ve been thinking about this for a long time now, and I think I have enough examples and put enough thought into this to publish it on this blog. Companies who want to tap bloggers should be aware of [...]