ShareThrashing, as described by Marketing Guru Seth Godin in his book Linchpin, is the “apparently productive brainstorming and tweaking we do for a project as it develops.” As a practitioner of Marketing Communications and Advertising, there is nothing more thrilling than that Eureka! moment when an idea that you have been searching for (either consciously...

ShareShipping is not as simple as it sounds. And idea, a project or a business has many parts to integrate for it to ship. One way I find really effective to ship is to break it in to chunks. Most of us make a to-do list daily. I have to admit that when I started making one, I was able to get more things done. However, sometimes it comes to a point that our to-do...

ShareHave you ever decided to go on an outing with friends, actually plan it and go on that outing, whether it turned out okay or not? That’s shipping. It’s acting on an idea and making sure it happens, no matter the outcome. In business words, shipping is launching an idea, whether it’s a project, a campaign or a business. It’s a concept...

ShareSeth Godin recently wrote a blog article which just sent my brain on overdrive again. It’s a pretty simple post which talks about how people should stop waiting for inspiration to come and just look for it instead. A lot of projects remain ideas and don’t become reality because we lack “inspiration”. If that’s the problem then...

ShareCommission on Human Rights (CHR)’s Coco Quisumbing went ballistic in a recent press conference. Quisumbing berated and ordered the reporters as if they were her subordinates in the CHR. Everything was caught on camera and was shown on the news and later on posted online on the ABS-CBN website. The backlash that followed was horrendous for Quisumbing as...

ShareAs most of you know I’m a huge fan of BlackBerry smartphones. I usually answer e-mail on-the-go and this allows be to get back to clients faster. However, I noticed one major issue that I haven’t really thought about until a few days ago that I wanted to share with everyone. Mobile e-mail solutions are good because they give you flexibility but...