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Two Guaranteed Ways to have Thousands of Twitter Followers

(This is an excerpt from the Social Media Guide for Filipino Entrepreneurs eBook. If you haven’t signed up yet, please do so at the form on the sidebar to the right of this post) A lot of people measure your “success” in Twitter by the total number of followers that you have on your account. [...]

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Social Media Guide for Filipino Entrepreneurs eBook Outline

Social Media Guide for Filipino Entrepreneurs eBook Outline

I’m currently working on the Social Media Guide for Filipino Entrepreneurs eBook and I confident that I’ll be able to finish by my self-imposed deadline of April 5, 2010, Monday. The eBook will have 10 chapters total and it will be a little over 100 pages long. I just wanted to take this opportunity to [...]

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Making a first good impression with your business Facebook Official Profile

Making a first good impression with your business Facebook Official Profile

A lot of brands are now rushing to Social Media to take a stab at the massive online market. However most marketers don’t have too much respect for new media. Since everyone does it, a lot of marketers feel that it’s easy and that it’s something that they can do on the fly. This is [...]

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New Media is the darling of Traditional Media in the Philippines

New Media is the darling of Traditional Media in the Philippines

(This is an excerpt from my upcoming eBook, Social Media Guide for Filipino Entrepreneurs. Sign-up at the side bar for your free copy. You’ll get it on April 5, 2010 – Carlo) Another trend that a lot of people have probably noticed by now is that traditional media is giving new media a giant push [...]

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Social Media Guide for Filipino Entrepreneurs eBook

This eBook is the ultimate guide for social media marketing for Filipino entrepreneurs and marketers. If you want to learn the basics about how to tap Facebook, Twitter, and the rest of the internet to bridge the gap between your market and your product, then this is for you. By the way, did I mention [...]

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Political parties back out of debates because of technology and social media?

According to a Tweet from ABS-CBN journalist Ces Drilon, two major political parties have backed out of the upcoming televised HARAPAN President-Vice President Tandem debates which was scheduled this coming Sunday, 10:15PM. I don’t know the exact reason why they’re doing so but apparently it’s because they’re not comfortable with the use of technology and [...]

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How to make money with the iPad and all the other tablets coming out

This coming April 3, the iPad will be released in the US. The following month it will start shipping to all parts of the world. Most filipinos look at this as just another expensive gadget, but there’s actually a treasure chest that’s waiting to be unearthed. Other than the usual media playing and browsing, the [...]

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Interview for ABS-CBN News and Current Affairs on Social Media and the 2010 Campaign

I was recently interviewed by Beth Morrissey from ABS-CBN (News & Current Affairs) about how the Presidential candidates are using Social Media and the internet in the 2010 campaign. It was a pretty interesting discussion we had since she was genuinely interested in internet marketing and she had a pretty good grasp of the topic. [...]

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Internet Marketing is a joke

… that’s what a lot of business people here in the Philippines still think up to today. This made me reflect a bit and it made me realize a few things. First, them being ignorant is actually cool. Why? Because it means that it gives us a a window to penetrate their markets because they’re [...]

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Catalyst is looking for Freelance Web Designers & Developers

Hi everyone! My consultancy company, Catalyst Interactive Marketing, is currently looking for partner freelance designers, developers, and suppliers that we can farm out work to. Pegs and direction will come from our team we just need someone to execute. If you’re interested, please do send me an e-mail at carlo@catalyst.ph. Kindly include a link to [...]

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Internet Marketing Philippines Promotional Video (Final)

To promote Internet Marketing in the Philippines, we came up with this video which basically shares the latest statistics and data from various published studies. This is actually the third version already of the original video which I posted several days ago. The effects and numbers in this version have been corrected and updated so [...]

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