December 28, 2011
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Posted by: Colin Chan
closeAuthor: Colin Chan
Name: Colin Chan
Email: colincraigchan2@yahoo.com
Site:
About: Colin Chan started out his career in Advertising. A graduate of Fine Arts program, he decided to dabble in the business side of things. From an Account Executive at Logika Concepts Inc., he migrated to a marketing position at the top Video Game Publication in the nation, Level Up Inc. After a his short stint in brand, Colin is now the VP for Marketing Services for the top LPG-Cylinder manufacturer in the country, Ferrotech Steel Corp, a position where he is currently utilizing his skills as an advertiser and a marketer in building the brands image from the ground up.See Authors Posts (11)
DigitalFilipino is gearing up for their 3rd E-commerce Summit this coming February, 2012. Headlining the speaker line-up is Gillian Muessig, President & Co-Founder of company that created some of the most popular SEO software programs in the world, SEOmoz. Muessig will deliver a keynote speech that will set the theme of the conference which is [...]
October 14, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
I just received an invite over e-mail for the upcoming Multiply Shopping Party next Tuesday. It’s basically an all-night party combined with a fashion show and probably a lot of shopping, hehe. Congratulations to Multiply for stepping up their marketing efforts here in the Philippines.
June 16, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
I tuned in to the #DigitalisNow webinar last night hosted by the Ateneo-IMMAP Certified Digital Marketer Program (CDM) and listened to Jollibee’s digital tandem Pauline Lao and Manolo Almagro. They definitely gave a lot of food for thought but the thing that stuck to my mind was the revenue generated by Jollibee’s online delivery service. [...]
November 20, 2010
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
Is there a “No Return, No Exchange” policy for online stores? In the past few days I’ve heard of stories from friends on how they said they paid for products that had the wrong specifications and the online sellers refused to take back the product. This is a bit of a gray area but there [...]
September 21, 2010
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
Last year I gave a talk during the e-Commerce 2009 Summit which was organized by one of my mentors, Janette Toral. I was still working for Friendster then as their Digital Marketing Manager. In my session, I shared my thoughts on how to make self-advertising platforms work. Janette recently uploaded the video of the talk [...]
June 5, 2010
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
This question on my Formspring inbox had me talking to a few friends and colleagues in the online shopping business for feedback and input. Basically e-commerce in the Philippines is a viable business model but there are several pitfalls and problems that can make or break your company. I’ve narrowed it down to 5 key [...]
August 18, 2009
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
One of the problems why e-commerce isn’t flying yet here in the Philippines is because of the low credit card penetration. A lot of Filipinos are checking out selling sites but they don’t have the proper means to be able to do transactions. The other alternatives are too time consuming and takes too much effort [...]
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