New Media Philippines

Viral Videos are slowly getting buzz in the local ad industry. However only a few people actually get it right because they keep on forgetting that a video has to be “interesting” before it gets viral. Anyway, I have a very good example of a viral video which is promoting T-shirts. I got this from [...]

I found this very interesting article on Mashable showing that FarmVille, a popular casual game on Facebook, has more users than micro-blogging tool Twitter. Apparently FarmVille now has 69M active users. This means that 69M people all over the world log-in FarmVille at least once in 30 days. That’s almost 3/4 the population of the [...]

I gave a talk on how to leverage the internet for success to Ateneo students during AISEC’s seminar last Saturday morning. One of the points that I stressed on was that the internet has radically changed the communication and networking. Young people often tend to take the internet for granted because they grew up with [...]

When Google released Google Maps they almost killed companies that focused specifically on GPS tracker services. Now with Google Voice they’re directly challenging almost all telecommunication companies all over the world. The features of Google Voice is just phenomenal, awesome, and just mind-blowing. The possibilities this opens up for business and personal communication is limitless [...]

If you care about your online reputation and your readers you better make sure that you constantly monitor what ads are being displayed on your site through Google Adsense. There’s been a surge of “dating” sites in the past few months and they’ve been advertising regularly via Google. What’s alarming is that even big publishing [...]

There was a time when Yahoo and Google were fierce competitors. They were both at the same level and there were loyalists on both ends. Eventually though Google’s constant innovation propelled them to the top and Yahoo began to falter. Right now they’re trying to make a comeback by focusing on key markets that they’re [...]

Watch this video or miss half of your life.

As if a response to the prevalent hacking of government and popular websites in the past few days, House Bill 6794, also known as the Cybercrime Prevention Act of 2009 was passed in congress yesterday. I read through the entire bill and it looks like this will have an impact on internet marketing practices in [...]

2009 was a huge year for new media. There were so many breakthroughs and controversies that involved the use of the internet which made waves in traditional media channels. I won’t bother going through all of them. This sets us up for an even bigger 2010 for the industry. More and more people will be [...]

Hi everyone! As most of you have noticed by now, I haven’t been posting regularly here at New Media. The reason is I’ve been very busy working on a series of e-books that I want to publish for free sometime January. The first e-book will be very personal and will share with you guys my [...]

I was curious this afternoon on which official news portal was doing better – GMA7 or ABS CBN. I checked out Alexa since this is pretty much one of the free tools (but not really reliable) available for statistics like this. I went through the entire list and I compiled a “Who is better” list [...]

This study was released to the public sometime in March 2009 by Yahoo Philippines and Nielsen. For posterity’s sake as well as giving everyone here more food for thought, I’m embedding the study highlights in this entry. I’ll try to get other interesting materials as well that’s applicable to the Philippine market. Thanks to Tonyo [...]

Google recently released their 2009 Year-End Zeitgeist report which pretty much sums up all the top Google search terms for Filipinos in 2009. This report was released shortly after Yahoo! also shared their top search terms in their Year in Review report. Other than keywords that you can focus your SEO magic on, the reports [...]

Yahoo recently released a report which shares the various top searches done on their engine for 2009. Some of the results are very predictable but some results completely took me by surprise. The searches also gives you insights on what the Filipino online user behavior is about. For example, some of the top searches are [...]

I often get puzzled looks on the faces of clients each time I include social media in their digital marketing plans. The same questions keep popping up again and again – how can we measure success? Will this really work? Do we really need to spend on that? It’s looks easy, can we have someone [...]

In Coca-Cola’s 2020 Vision Meeting held last week with several analysts, journalists, and bloggers, Coca-Cola shared a rough marketing blueprint and their strategy for the coming year. I was expecting them to do the usual but I was really blown away with they said. Their chief markeitng and commercial officer, Joe Tripodi, said “People are [...]

In a study done by Synovate commissioned by the Cartoon Network, Filipino kids 7 – 14 years old are spending more time online compared to playing console games, listening to music, and reading non-school books. Internet usage is second only to watching TV. If you think about it, this was kinda expected due to the [...]

Mike Abundo plurked a very interesting article from the New York Times website. The gist of the article is that global web companies are thinking of restricting access or lowering service standards for people who access their websites in developing countries. The problem is that the cost of operating and delivering the services is not [...]