New Media Philippines

I watched a news report online today by GMA News and was totally shocked with the data being presented. The report mentioned that AC Nielsen said that there are only 8.5M Filipinos on Facebook and 13M on the Internet in total. That’s way off the data presented by all different international and local organizations which [...]

I just came across a blog entry saying that the DTI is requiring bloggers to get Sales Promotions Permits for their giveaways and raffles. Note that one of the pre-requisites for this is a Mayor’s Permit — which means you need an office and Barangay Permit as well. This is just ridiculous and I vehemently [...]

This Wednesday, June 15, 6:00-8:00PM, the Certified Digital Marketing program of IMMAP will be hosting a free webinar featuring Pauline Lao and Manolo Almagro from Jollibee Food Corporation. Their topic will be “Is going digital a priority for brands”. Pauline Lao worked for 17 years in Procter & Gamble and retired as Director for Consumer [...]

Several group buying websites here in the Philippines are now placing Google Ads using the keywords of their competitors. Try typing “dealgrocer” (which is a group buying website) on Google and you’ll see a paid ad by their competitos Metro Deal and Groupon. If you try typing “Metrodeal” you’ll see a paid ad from Groupon. [...]

I just read on Tonyo Cruz’s blog that there several versions of the new “Cybercrime” bill that will be tackled by Congress. The original bill that was proposed a few years back was slammed by a lot of tech bloggers, journalists, and industry experts. I skimmed through them briefly and at first glance almost all [...]

Filipino online journalist and blogger Tonyo Cruz came up a Twitter theme for Filipinos every Saturday where we would tweet about things we remembered from our childhood. Tonyo called it #SentiSabado and it became an international sensation last Saturday. #SentiSabado became such a huge success mainly because it was picked up by a lot of [...]

I sent a couple of e-mails to a few friends in the digital marketing industry to ask about their thoughts on the current state of online advertising here in the Philippines. I was very happy to get prompt replies which I think can offer all of you pretty good insights. I’ll be posting their individual [...]

The latest numbers are out and the Philippines climbed up one spot on the top countries using Facebook, overtaking Canada. Based on the count, we now have 15.9M registered users. We’re 1M short of Italy and I have a strong feeling that we’ll be able to get to number 6 in a few months’ time. [...]

Abe Olandres (Yugatech) uploaded the Yahoo!-Nielsen Net Index 2010 study highlights on slideshare a few days ago and I wanted to share it with everyone here. The biggest change from last year is the surge of “Search” as the number on activity done by online Filipinos. The study also says that Friendster is still the [...]

Blogging combined with social media is one of the most potent combos for personal branding. The people in your social networks are those that potentially have an influence on your career or business in the next few years so it’s important that you leverage your online connections with them to let them see the good [...]

comScore recently released a study showing Filipinos as one of the most engaged and active when it comes to Social Media. In the same report, they said that 84% of all online Filipinos used Facebook. I checked out Facebook’s advertising platform to get the total number of registered Filipinos. As of today, there are 12.4M [...]

It was shown that Filipinos have one of the highest rates of social media penetration and engagement in Asia Pacific. In a study done by comScore, it showed that 90% of the entire internet population of the country use social networking sites. Filipinos also averaged 5.5 hours of use for the month of February, visiting [...]

I’m currently working on the Social Media Guide for Filipino Entrepreneurs eBook and I confident that I’ll be able to finish by my self-imposed deadline of April 5, 2010, Monday. The eBook will have 10 chapters total and it will be a little over 100 pages long. I just wanted to take this opportunity to [...]

(This is an excerpt from my upcoming eBook, Social Media Guide for Filipino Entrepreneurs. Sign-up at the side bar for your free copy. You’ll get it on April 5, 2010 – Carlo) Another trend that a lot of people have probably noticed by now is that traditional media is giving new media a giant push [...]

This eBook is the ultimate guide for social media marketing for Filipino entrepreneurs and marketers. If you want to learn the basics about how to tap Facebook, Twitter, and the rest of the internet to bridge the gap between your market and your product, then this is for you. By the way, did I mention [...]

The use of Twitter is snowballing in the Philippines. More and more Filipinos are getting hooked on the 144-word micro-blogging platform. For marketers, Twitter can be a double edged sword. It’s so easy to spread content, especially if the content is interesting and compelling because all it takes is one click to “retweet” something. We [...]

Local social media marketing here in the Philippines centered around the epic war between presidential candidates Manny Villar and Noynoy Aquino. Fueled both by money and supporters’ frenzy, these two candidates amassed more than 900,000+ fans on their respective profiles over several months. However another Filipino actually beat both of them to the 1,000,000 mark. [...]

This coming April 3, the iPad will be released in the US. The following month it will start shipping to all parts of the world. Most filipinos look at this as just another expensive gadget, but there’s actually a treasure chest that’s waiting to be unearthed. Other than the usual media playing and browsing, the [...]

When I update the Internet Marketing Philippines video that we produced several months ago, I’ll definitely include these new stats. According to a study done by iModerate Research Technologies in the US, 67% of consumers will most likely buy from brands they follow on Twitter. 51% will buy from brands that they follow on Facebook. [...]

I had some free time tonight so I decided to sign-up for an account over at Formspring. It’s basically a website which allows people to ask and answer questions anonymously. I already configured it so that the questions that I answer will appear on my Facebook and Twitter account (technology is fun). If you have [...]