ShareI sent a couple of e-mails to a few friends in the digital marketing industry to ask about their thoughts on the current state of online advertising here in the Philippines. I was very happy to get prompt replies which I think can offer all of you pretty good insights. I’ll be posting their individual replies over the next few weeks. For the first...

ShareThe latest numbers are out and the Philippines climbed up one spot on the top countries using Facebook, overtaking Canada. Based on the count, we now have 15.9M registered users. We’re 1M short of Italy and I have a strong feeling that we’ll be able to get to number 6 in a few months’ time. Number 5 might be a stretch but I think the 6th...

ShareAbe Olandres (Yugatech) uploaded the Yahoo!-Nielsen Net Index 2010 study highlights on slideshare a few days ago and I wanted to share it with everyone here. The biggest change from last year is the surge of “Search” as the number on activity done by online Filipinos. The study also says that Friendster is still the number 1 social networking...

ShareBlogging combined with social media is one of the most potent combos for personal branding. The people in your social networks are those that potentially have an influence on your career or business in the next few years so it’s important that you leverage your online connections with them to let them see the good things about you. That’s the...

SharecomScore recently released a study showing Filipinos as one of the most engaged and active when it comes to Social Media. In the same report, they said that 84% of all online Filipinos used Facebook. I checked out Facebook’s advertising platform to get the total number of registered Filipinos. As of today, there are 12.4M Filipinos on Facebook. I did...

ShareIt was shown that Filipinos have one of the highest rates of social media penetration and engagement in Asia Pacific. In a study done by comScore, it showed that 90% of the entire internet population of the country use social networking sites. Filipinos also averaged 5.5 hours of use for the month of February, visiting social networking sites at least 26...