September 28, 2011
•
Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
PALEA tried to gain public sympathy by staging a strike on the day typhoon Pedring battered the Philippines. This effectively stranded thousands of passengers who were riding flights from the Philippines Air Lines (PAL). They definitely got media mileage since all of the major TV newscasts aired the story but I’m not too sure about [...]
January 1, 2011
•
Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
This is a two-part entry which summarizes the major highlights of New Media Philippines for 2010. It was actually our biggest year to date as readership for this site has grown by 600%! Anyway, this first entry will talk about the first 5 major highlights and the second entry should come out the following day [...]
June 26, 2010
•
Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
I’ve been talking about how Content Marketing is going to redefine internet marketing especially here in the Philippines. Placing online ads just don’t cut it anymore and any digital marketer needs to understand that effective web marketing is not just measuring click-through and impressions. It’s actually making that connection and establishing a relationship with existing [...]
Latest from Unbox