New Media Philippines

I gave a free webinar 2 weeks ago for the Certified Digital Marketer Program (Ateneo and IMMAP) about the potential of Digital Marketing Careers in the Philippines. The presentation got a lot of good feedback so I turned the keynote into some sort of short eBook. It has my notes and comments so that you [...]

Technogra.ph reported that the video submission contest of Maybelline was trolled today. The mechanics of the contest are simple — upload photos and your photos are automatically put into a video with Gerald Anderson. However since the site automatically uploads the videos for public viewing someone took advantage and put scandalous photos in it. The [...]

When I hear the name RJ Jacinto I immediately think of RJ Guitars, classic rock, and his failed bid for the senate in the 90′s. I never thought of him as a techie and it looks like I underestimated him. In an exclusive interview with the Inquirer it was revealed that radio station RJ UR [...]

Out of all the marketing campaigns I’ve seen so far in the last 2-3 years, this is one of my personal favorites. Coca-Cola sent a huge red truck with a “PUSH” button at the back to Marikina. Eventually people started getting curious and started to press the button. Free coke bottles would come out just [...]

This campaign was launched around November last year. It’s a campaign by the WWF to promote their brand as well as paperless offices. Users download the software that allows you to save documents in to .wwf files. This is like your normal PDF but it can’t be printed. Gotta give them props for being innovative [...]

Several group buying websites here in the Philippines are now placing Google Ads using the keywords of their competitors. Try typing “dealgrocer” (which is a group buying website) on Google and you’ll see a paid ad by their competitos Metro Deal and Groupon. If you try typing “Metrodeal” you’ll see a paid ad from Groupon. [...]

Remember the so-called Daniel Matsunaga Elevator Scandal? It was later on revealed by the model that it was just a publicity stunt to promote a brand called Veet. Today Adobo Magazine shared in an article what Veet is all about and what the end game is for this entire campaign. So what’s the promo? Participants [...]

The entire country was jolted out of their beds this morning when the news of former Secretary and General Angelo Reyes’ suicide broke on traditional and social media. Since there were no news programs available to answer all the questions, a lot of Filipinos turned to the internet to find out what happened. News websites [...]

I’ve seen tons of great car commercials but nothing comes close to this one! This is a 1 minute TVC for the new Volkswagen 2012 Passat. It connects wonderfully with people with humor, nostalgia, and a general feeling of wonder. I highly recommend this video and I suggest you guys share it with your network [...]

(Editor’s Note: In support of the Metro Manila Film Fest and the local entertainment industry, New Media PH will do some reviews of the MMFF entries that we’re able to watch.) On Christmas night my friend and I, with great trepidation, decided to watch RPG Metanoia. It was either that or Rosario, and after watching [...]

Groupon recently just announced their entry to the Philippines and they’re already starting to ramp up registrations via an aggressive ad campaign through the Google Ad Network. The ads basically show insane deals (up to 70%) off and once you click you are directed to a landing page explaining what Groupon is about. A big [...]

I’ve been reading a few of the local bloggers here in the Philippines and I was surprised to find so many complaints about Zest Air. Every airline gets complaints now and then but the gravity of the experiences of these bloggers was just horrifying. I can’t imagine what I would have done if I was [...]

Early today the logo of a Polish tourism campaign surfaced on Facebook. The logo bore a lot of similarity to the recently launched “Pilipinas Kay Ganda” logo. If you look very closely, you’ll see that some letters have almost the same font and style. Here’s a picture of both logos for your perusal: Here’s the [...]

A new Facebook app has recently surfaced which allows anyone to “edit” the controversial “Pilipinas Kay Ganda” logo and replace “Pilipinas” with anything. The simple app will just ask you to input a name and it will automatically generate the revised logo with the new text. You will also have the option of sharing it [...]

[Author: Please see bottom of the entry for the latest updates on this] The Department of Tourism recently launched a new website which carries the new brand for the country. I was a bit surprised to find out that the official slogan (Pilipinas Kay Ganda) we’re carrying is in Tagalog. This is a bit weird [...]

I’m actually very simple to please. And usually when I’m pleased, I don’t mind paying for something. Classic point in case: Starbucks Coffee. They allow the customers to request for almost whatever they want for their drinks. What happens when the customers get what they want? They get happy and they pay. But this is [...]

TV5 is pulling out a lot of surprises. Initially they pitted Willie Revillame against the prime time newscasts of ABS-CBN and GMA. Just recently they announced that the new co-host of Willie is the ex-girlfriend of President Noynoy Aquino, Shalani Soledad. This is a bit weird since Revillame was a very vocal supporter of Aquino’s [...]

Power Mac Center definitely made a huge impact when they came up with a unique marketing campaign for the new iPod Touch units. Instead of the traditional roll-out, Power Mac Center got Urbandub to perform their songs live in Power Mac Center branches using the iPod Touch units instead of their instruments! Urbandub Performs First [...]

We shouldn’t belittle anymore the importance for social media education for employees. A member of the Communications Team of the Office of the President said something that she shouldn’t have said on Twitter and this caused a firestorm of protests online and in various print publications. In an article published on the ABS-CBN News website, [...]

Over the last month I watched two videos showcasing the power of community, consumer empowerment, and marketing. The first is Apple’s “Back to the Mac” event where Steve Jobs announced iLife ’11, the new MacBook Air, and other Mac improvements. The second is Blizzard’s opening keynote featuring Creative VP Chris Metzen giving one of the [...]