New Media Philippines

For those who don’t know I own a food blog called “Pinoy Food Critic“. I’ve been inactive for almost a year now but I started to write again a couple of weeks ago. I spent a few hours studying and analyzing the metrics and I found interesting data. Filipino restaurant owners should definitely think about [...]

Blogging combined with social media is one of the most potent combos for personal branding. The people in your social networks are those that potentially have an influence on your career or business in the next few years so it’s important that you leverage your online connections with them to let them see the good [...]

iBlog 6 is officially over and before anything let me just give a shout out to Janette Toral and the organizers for pulling off what I consider one of the most educational Blog Marketing events for both bloggers and business owners. I heard from a lot of people that attended that they consider iBlog 6 [...]

One of the most talked about issues with Blog Marketing is that some people feel that it’s not measurable. While there’s no exact science to measuring how much buzz a blog can generate, there are tools you can use to get a gauge of how effective your campaign was. I also believe that one reason [...]

Over the past few weeks, I’ve been getting a steady amount of e-mails from PR and advertising agencies about my other blogs. Some of them are doing it very well but some are literally just things waiting to be dumped into the trash folder. I’ve summarized the good points that I found from some of [...]

A lot of Filipinos think that blogging is a form of being “emo” or it’s just a personal online journal. That’s how people in the 1990′s thought about blogging. It’s already 2010 and the opportunities and possibilities blogging offers can literally change lives. It can bring you money, it can put your career on the [...]

Chow King is trying to cook up a viral media campaign with their latest Orange Chicken product. They came up with a dance with no less than popular teen icon Jericho Rosales doing the funky moves, haha! To make it spread, they had a special bloggers night and they had Jericho as the main guest. [...]

One of the fastest growing vectors of digital marketing is blogs. A few years ago there would only be 1 or 2 blog events per month. Now you can easily pick from 2-3 every week! This is mainly because the bloggers here in the Philippines have grown their readership and subscriber base over the years [...]

Hi everyone. I know I have a lot of readers who are bloggers because I get a lot of views each time I write posts that give tips and advice on blogging. With this in mind, I’ve decided to come up with a series of posts called “Value Blogging Tips“. This will run for the [...]

One of the pitfalls of online marketing is that a lot of people don’t really understand how to gauge the performance of their websites. There are several schools of thought at play here. For some, they put a lot of value in the page hits or the number of unique visitors that their website gets. [...]

In the recently concluded iBlog5, the 4 Types of Bloggers post that I made several weeks ago was cited by speakers and by the attendees asking questions. However, I think it got the most attention during the talk of the last speaker, Anton Diaz from Our Awesome Planet. In his talk, Anton explained that he [...]

I’ve been talking about Personal Branding and Value Blogging but now I would like to stop with the theory and start showing you examples. I’ve had the chance to meet several wonderful people who I believe personify personal branding.These individuals were also gracious enough to allow me to interview them on video and I’ll be [...]

Researchers predicted that online web advertisement placements will plummet in the coming years. In a study conducted by Opinon Research Corporation, they highlighted that consumers are more likely to visit a website if it is in an article versus it being on a banner ad. In fact, even E-mail offers and SEO ranks higher versus [...]

This is in response to Noemi’s latest post about what Marketing/PR Executives should expect from bloggers. I’ve been thinking about this for a long time now, and I think I have enough examples and put enough thought into this to publish it on this blog. Companies who want to tap bloggers should be aware of [...]