New Media Philippines

Social media has radically changed blogging. It’s much easier to get more readers, build communities, and distribute your content because of Facebook and Twitter. Another powerful and yet untapped tool is Google+. Not all bloggers are taking advantage of these platforms and it will be my job to share with everyone how to do so. [...]

I’ve been reading a lot of material lately about bloggers, endorsements, and brand evangelism. One thing I picked up is that the reason why bloggers are credible to their readers is because of their independence. The moment they give that up then it’s literally the same as a paid advertorial on a magazine. Blog marketing [...]

  Got an e-mail from a reader asking how they should select potential blogger brand ambassadors. I just have a few thoughts about this matter that I’d like to share with everyone. To make this quick and easy-to-understand I’ll put it in bullet points. Ask for all of their Google analytics data. Don’t get blinded [...]

I just came across a blog entry saying that the DTI is requiring bloggers to get Sales Promotions Permits for their giveaways and raffles. Note that one of the pre-requisites for this is a Mayor’s Permit — which means you need an office and Barangay Permit as well. This is just ridiculous and I vehemently [...]

The most asked question during blog conferences and seminars is “how do I drive more traffic to my blog or website?” After blogging for several years now I think that’s no longer the best question to ask. What we should ask is “how do I get loyal visitors to my blog? The ones who come [...]

Unbox.ph is giving away a brand-spanking new BlackBerry Bold 9780! It’s one of the best phones in the market for professionals and entrepreneurs. It’s reliable, sturdy, e-mail friendly, social media savvy, and has BlackBerry Messenger (BBM)! Here’s a photo of the BlackBerry Bold 9780: If you want to join just head on over to Unbox [...]

I was invited to a blogger “event” by Virtusio Public Relations (PR Firm of Research In Motion/BlackBerry in the PH) that featured the BlackBerry PlayBook. I was expecting your usual tech event in a hotel with several demo units, a product presentation, and photo opts. However it was nothing like that and I have to [...]

I found the recording of the video stream of my iBlog 7 presentation, 10 Power Blogging Tips, on JustinTV. This was recorded by Janette using her MacBook Pro so the quality of the video isn’t all that good. I’ll edit this post and embed a higher quality one if ever it becomes available. By the [...]

Last Friday at iBlog 7 I gave a talk entitled “10 Power Blogging Tips“. I uploaded the slides for everyone’s reference below. However as most of the people who were there would know, I verbalized almost everything. The slides just served as an outline. I tried my very best to reconstruct everything I said below [...]

A lot of talk has been going on lately on Twitter, blogs, and Facebook about a call to create a National Bloggers Association here in the Philippines. This effort is primarily spearheaded by DigitalFilipino’s Janette Toral and online journalist Tonyo Cruz. After reading through the reactions of several bloggers and talking with some of my [...]

iBlog7 is one of the most anticipated annual blogging events. It’s organized by the UP College of Law and they’re helped by DigitalFilipino’s Janette Toral. This is a purely non-profit activity that’s meant to help educate both new and advanced bloggers about best practices, tips, and strategies. I’ve attended the last 3 iBlogs and not [...]

A lot of marketers make the mistake of “overselling” in social media. It’s very important to note that the words “engagement” and “community” didn’t become buzz words for no reason. Social media campaigns are always subject to scrutiny by the audience. Let’s face it, no one likes the feeling of being fooled. Customers see through [...]

Inquirer columnist Margaux Salcedo wrote a blind item about a blogger, PR firm, and restaurant a few weeks ago. She coined the term “Big Bad Blogger” because according to her source the blogger and the PR firm were working together to force restaurants to pay for good reviews. Anyway, this article caused a massive uproar [...]

A lot of brands are trying to capitalize on the “sharing” factor of social networking sites by coming up with various “viral marketing” campaigns. Some of them worked wonderfully like Cebu Pacific’s Dancing Flight Attendants video which powered their IPO. It doesn’t even have to big companies. SME’s like Power Mac Center tapped popular bands [...]

I was invited by Janette Toral to do an episode of her online talk show, DigitalFilipino Talks. We were supposed to talk about social media and personal branding but bulk of the discussion really went into the Big Bad Blogger issue. It was an interesting exchange with Janette and we pretty much share the same [...]

I’ve been doing blogging for a few years now and one of the things I enjoy doing the most is live blogging events such as press conferences and product launches. While I was doing the rounds this morning at the TV5 Media Center groundbreaking event, a colleague asked me what was inside my bag because [...]

I just finished reading an article on the Inquirer which talked about how a “Big Bad Blogger” in coordination with a PR firm allegedly tried to extort a restaurant. The owner first declined the PR agency’s pitch to handle “buzz marketing” for them. Later on a blogger came in, ate, and wrote a rave review [...]

A lot of local companies have started to allocate some of their marketing budget towards blog marketing. One of the popular ways to tap bloggers is to do outreach events with the hopes of getting them to write about your product. You obviously can’t force them to write unless it’s a sponsored post and even [...]

Mom Blogger shared this article by Juned just a few minutes ago on Facebook. In his entry, Juned shares with us that a certain blogger attended a recent corporate event and misrepresented him and two others so that the said blogger could get more freebies. Apparently the company was giving away gift checks and cooked [...]

We did the drawing for the iPod Shuffle contest this evening. The first winner actually was disqualified since the name that I initially drew was actually one of the writers here at New Media Philippines (sorry Colin!). Anyway, before I announce the winner let me just thank everyone who participated! It was a fun music [...]