One of the fastest growing vectors of digital marketing is blogs. A few years ago there would only be 1 or 2 blog events per month. Now you can easily pick from 2-3 every week! This is mainly because the bloggers here in the Philippines have grown their readership and subscriber base over the years and they really now can be considered influencers in their own respective niches. Blog Marketing is effective but the question you should ask yourselves as marketers is what’s your objective with your blog marketing campaign? Don’t just do it for the sake of doing it. There should be goals...

Hi everyone. I know I have a lot of readers who are bloggers because I get a lot of views each time I write posts that give tips and advice on blogging. With this in mind, I’ve decided to come up with a series of posts called “Value Blogging Tips“. This will run for the next 2-3 weeks wherein I’ll make it a point to regularly share with everyone my experiences with building traffic, search engine optimization, personal branding, making money, and a lot of other ideas. I’ll also try to tackle some topics on e-commerce and online shopping since it’s slowly starting...

One of the pitfalls of online marketing is that a lot of people don’t really understand how to gauge the performance of their websites. There are several schools of thought at play here. For some, they put a lot of value in the page hits or the number of unique visitors that their website gets. Others, on the other hand, would rather focus on their RSS or E-mail subscribers. If you’re an e-commerce based site, then you’re probably monitoring your sales. However, one critical issue that a lot of bloggers and marketers often forget about is the reader churn. Ask yourself this question...

In the recently concluded iBlog5, the 4 Types of Bloggers post that I made several weeks ago was cited by speakers and by the attendees asking questions. However, I think it got the most attention during the talk of the last speaker, Anton Diaz from Our Awesome Planet. In his talk, Anton explained that he doesn’t adhere to the idea of stereotyping bloggers and that we should look at the progression of bloggers as an evolution than types. So instead of asking the question what type of blogger are you, he posits that the question should be – have you evolved as a blogger?

I’ve been talking about Personal Branding and Value Blogging but now I would like to stop with the theory and start showing you examples. I’ve had the chance to meet several wonderful people who I believe personify personal branding.These individuals were also gracious enough to allow me to interview them on video and I’ll be sharing the interviews in the coming days. The reason why they’re admirable is that they were successful in using Social Media to build their Personal Brand, which resulted to their success in their respective professions. They’re self-employed...

Researchers predicted that online web advertisement placements will plummet in the coming years. In a study conducted by Opinon Research Corporation, they highlighted that consumers are more likely to visit a website if it is in an article versus it being on a banner ad. In fact, even E-mail offers and SEO ranks higher versus banner ad placements. What does this mean? Well, it pretty much says that the blogosphere will really be considered as a prime advertising platform.

This is in response to Noemi’s latest post about what Marketing/PR Executives should expect from bloggers. I’ve been thinking about this for a long time now, and I think I have enough examples and put enough thought into this to publish it on this blog. Companies who want to tap bloggers should be aware of the different kinds of bloggers. Not all bloggers can influence your target market, and not all of them can have the same level of interaction with their readers.