I’ve been receiving a lot of e-mails asking me where I got the Cartoon Network New Generations Study which I wrote about in an earlier entry. It’s a good thing that Noemi uploaded the entire presentation in PDF format for everyone’s reading and analysis. I’m re-embedding it here for your convenience. To summarize the study, kids and teens are definitely going digital. It’s a totally different generation now and to ignore the changes would just be marketing heresy.
Hope you find this useful! I sure did. Feel free to pass this around.
mobile usage still the highest than internet usage and even TV. i think to target kids by use mobile, the way only by SMS and kids game will be on the top. Great research and attractive powerpoint present with pdf file.