Cartoon Network New Generations Study (Full PDF)

I’ve been receiving a lot of e-mails asking me where I got the Cartoon Network New Generations Study which I wrote about in an earlier entry. It’s a good thing that Noemi uploaded the entire presentation in PDF format for everyone’s reading and analysis. I’m re-embedding it here for your convenience. To summarize the study, kids and teens are definitely going digital. It’s a totally different generation now and to ignore the changes would just be marketing heresy.

Hope you find this useful! I sure did. Feel free to pass this around.

Thanks for reading! Now check out these related blog entries:

• Filipino Kids Internet Usage Posts 13% Growth