This next blogger that I’m going to feature is one of my “corporate mentors”. I read his blog a lot, especially way back when he was really focused on giving career tips. Sonnie Santos has been blogging for 3 years now, and he has more than 15 years experience in HR. He currently serves as an AVP for one of the most prestigious car companies here in the Philippines. Sonnie is also the inspiration behind the Value Blogger type which I discussed in the 4 Types of Bloggers article. He’s also a fellow Christian and I really enjoy having talks with him about world views and life in general. Watch the interview after the break.
I broke down the interview in two parts because it’s a bit long. In the first video, Sonnie will talk about how and why he got into blogging.
For the second part of the interview, he explains and gives tips on Personal Branding. As an HR expert, he really has the credentials to be talking about this particular topic.
Before I end the post, let me just emphasize again on his advice. This applies a lot to people who are corporate sharks and want to find better opportunities.
1. Get a LinkedIn account – a lot of headhunters and HR recruiters check LinkedIn, especially for middle management positions. Make sure your file is properly updated. Put your best foot forward.
2. Maximize social media networks – Friendster or Facebook can become channels for you to get a better job or clients. If you’re self employed, use social networks as venues to showcase your portfolio.
Thanks again to Sonnie for accepting the invitation for the interview!



Kudos Boss Sonnie! Mabuhay ka!
I agree!
Sonnie also is my 1st mentor in the blogging world. I really thank my friend for introducing me to Sonnie
Thanks Sonnie! I really appreciate all the tips you have shared.
Great post Carlo! See you on friday!
sana ma meet ko sya in person.
@ Carlo- ang bilis mo bro ah, thanks and keep up the good work
@ Rob and Rochelle- maraming salamat po
@Sonnie: It looks like you’ve helped a lot of people na pala! Hahaha. Let’s revive your “Add Value” Campaign. Now would be a good time to do so.
@Roch: Yup, see you on DOTA/Rockband Night Friday!
@ Donald, if you are in Metro Manila, email me at skopun[at]gmail[dot]com so we can schedule a meeting
kudos to sir sonnie! I met sir sonnie and even borrowed his pen in an event.
Hope we can meet again, either at Batangas or in Manila. You are so helpful and supportive Itots when I am setting up my new blog. I owe you one Idol!
no problem sir, you can send it through my paypal acct.ahehe!just kidding!