In the recently concluded iBlog5, the 4 Types of Bloggers post that I made several weeks ago was cited by speakers and by the attendees asking questions. However, I think it got the most attention during the talk of the last speaker, Anton Diaz from Our Awesome Planet. In his talk, Anton explained that he doesn’t adhere to the idea of stereotyping bloggers and that we should look at the progression of bloggers as an evolution than types. So instead of asking the question what type of blogger are you, he posits that the question should be – have you evolved as a blogger?
Misconception of Perspective
Let me just take this chance again to clarify the post since I wasn’t able to react to most of the mentions of the article in the summit. I think the over-all message of the article was diluted with the issues that arose from the 5th blogger type. The original intent of the blogger types was meant not just for bloggers, but more for marketers and business owners. I personally wanted to give people who were interested in doing blog marketing deeper insights so that they would understand and appreciate how diverse and how different bloggers are from one another. I think it was mentioned several times by several speakers that organizers and companies should refrain from doing shotgun blog events (open invites) and do more targeted activities.
I think it was Laszlo Lim (Business Development Head of Yehey) and Jayvee who mentioned that companies often make the mistake of asking them to organize Blogger Events “just because it’s the in thing or for the heck of it”. In fact, Jayvee mentioned that there were some clients who had blogger events organized but only a few bloggers would actually write about the event because it’s not actually in their niche or it wasn’t interesting at all for them and their readers.
Let’s face it, Digital Marketing is here to stay. With the growth of the online community in the Philippines, more and more companies will start asking their advertising agencies to come up with campaigns that involve bloggers. Let’s put some science and theory into blog marketing. It’s not as simple as it seems and a lot of companies don’t realize the full potential of investing in something like this.
Evolution of Bloggers
As mentioned in the comments section of the 4 Types of Bloggers, I noted several times that maybe the proper way to approach the paradigm is more of phases and not just types when in comes from the blogger perspective. This is in sync with Anton’s message for his talk. I agree with him 100% that bloggers evolve, and and if I were to use the initial 4 categories that I proposed, it would look something like Personal – > Hobby -> Value/Google. Anton was able to capture and deliver a more apt and relevant progression/categorization for bloggers when he used the evolution theory of Artist -> Advocate -> Entrepreneur -> Maven. Hoping someday I’ll reach the Maven level. 
In Closing
I am very much humbled by the fact that the 4 Types of Bloggers article became popular and was read by a lot of people. Though there was that controversy with the 5th type, I can’t help but be thankful that the post opened up more discussions that will hopefully help shape and influence the local blogosphere in the coming months.
To end, let me share with you a picture of me with the bloggers of Patay Gutom dot Com which is actually a very nice food blog, hahaha. They even gave out calling cards during the event. These guys are really funny and I think I’ll nominate them for the Top 10 Emerging Blogs Project which Janette just launched recently. You guys should check out their reviews, really good stuff! By the way, I’m a trying-hard food blogger myself, hehe.
Picture from Noemi
(Note to self: Shave before going to iBlog6 xD)
Hi Carlo,
I was also in iBlog5. Sayang, i wasn’t able to read your post. It’s my first time to go to an iBlog. I wanted sana to make friends with people sa conference pero, naunahan ako ng hiya.
I’m planning to start a Blog. Thank God for iBlog 5 because I learned a lot of stuff from the speakers in the conference.
Regarding the issue of “some clients who had blogger events organized but only a few bloggers would actually write about the event because it’s not actually in their niche or it wasn’t interesting at all for them and their reade”…. I’m also in the marketing field. and based from what i read in your article in Inq.net, i agree that it’s really a bad idea to invite “as much as many bloggers” (shot gun method) to a blogger event. I think the key to a successful blogger event is to target specific bloggers related to the main topic of the event.
With that being said…. Is google-ing for these bloggers the only way to look for them?
Thanks
p.s. Subscribed na po!
Hi Carlo, I also attended the iBLOG 5 event. Unfortunately, we were not introduced to each other. Thanks to Jehz for reminding me about it.
I arrived late though at 3pm. I hope to meet more bloggers in the next iBLOG 6 event next year.
yay! thanks for mentioning Patay Gutom.
woooooot! may sure voter na ang PG sa Top 10 Emerging Influential blogs! yiheeeeee!
ofcourse it bacame famous since RE bashed you and congrats you did it and you did it intentionally to become famous, thanks to RE and to his chuwariwariwaps.
@Leynard: I’m going to come up with a primer on Blog Marketing. It won’t be the best primer since there are a lot of other organizers out there but it’s a start. Hopefully I can post it this week. If you’re thinking of investing in blog marketing, I strongly suggest you start a blog first so you get a feel of what you’re getting in to
@Millionaire Acts: Let’s try to meet up in the next blog event bro. Would love to meet you.
@Jeh: You guys have my vote. Vote nyo rin New Media PH!
@Pinay Blogger: No comment muna ako diyan, hehe. The RE incident is a sensitive issue and I really don’t want to get dragged into anything like that again. Too taxing.
Thanks! Looking forward to that post. Idol!
By the way, parang hindi yata gumagana yung subscribe link mo sa may header.
@Leynard: Thanks for pointing that out. I’ll take a look into it.
Hi Carlo!
I first came across your blog in the height of the hoopla of your controversial post
since then I have visited a number of times, and I have also seen your replies in many sites/posts that reacted to your post. I just wanted to say that I admire how you handled the situation, especially with the way you acknowledged and took responsibility for how the term you used offended/slighted or put-off people. Hats off to you.