Comments on: Blog Marketing Will Overtake Online Ad Placements

By: matt arney

matt arney — Sat, 07 Nov 2009 06:12:24 +0000

the internet has indeed become the best place to advertise. everybody has ebcome netizens of the new era in advertising.

By: Jaydee

Jaydee — Fri, 24 Apr 2009 09:17:27 +0000

But really, this is nothing new. This setup has been around since the early days of the internet. This is just the paid/unpaid online reviews setup given a different term (“blogosphere”), made more accessible to all, thus making them more affordable.

I don’t think the rising number of blog reviews will replace online ad placements. These two grow hand in hand, with the review pages always making room for ad spots. Ad spots are still and I think will always be the best way to monetize whatever content you’re providing. Be it a sponsored review, or not.

By: 4 Types of Bloggers: Value, Hobby, Journal, and Google | New Media Philippines

Thu, 23 Apr 2009 00:39:58 +0000

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By: GM Tristan

GM Tristan — Tue, 21 Apr 2009 15:34:48 +0000

Agree with the article. It’s obvious that in the future, people will be trusting their “peers” which means blogs rather than hardsell from companies.

With personalized content (stuff that you like) via blogging, the reader can select niche subjects where the ads are targeted.

I think it will work.

By: New Media Philippines

New Media Philippines — Tue, 21 Apr 2009 02:26:28 +0000

@Rob: Actually, there are a lot of bloggers who have stopped using adsense. I don’t use it here or in my food and personal blog (but I still use it in my gaming blog but seriously thinking of dropping it as well).

I’ll write more about other forms of revenue, especially for value bloggers, on a separate post.

By: Rob Angeles

Rob Angeles — Mon, 20 Apr 2009 16:30:42 +0000

Nice insights here Carlo!

Regarding Google Adsense, I have nothing against using it for revenue but in my opinion, it is not a stable source of revenue for someone’s content. There are better ways to monetize content.

For consumers, well at least here, they tend to listen to other consumers more than what the company is saying thru blogs, forums and review channels. And there are companies who are starting to study how to engage the crowd.

Today, the wisdom of the crowd plays a major role in many businesses.

By: New Media Philippines

New Media Philippines — Mon, 20 Apr 2009 15:48:11 +0000

Agree with you a 100% Jayvee. The best way to tap the internet is to really leverage on social media. It’s marketing based on existing relationships and building the credibility and trust of a particular brand.

By: jayvee f.

jayvee f. — Mon, 20 Apr 2009 15:37:46 +0000

oops “ad sales approach to selling our ads.” sounds redundant.

to be clearer, companies tend to see “online” as the fourth or fifth way of selling advertising apart form tv, radio and print. (fifth if you add OOH ads)

thats where they fail because the paradigm was wrong to begin with

By: New Media Philippines

New Media Philippines — Mon, 20 Apr 2009 15:33:37 +0000

I’m looking forward to hearing your talk Jayvee. I’ll be there at iBlog5.

By: jayvee f.

jayvee f. — Mon, 20 Apr 2009 15:31:00 +0000

as the guy who runs blogbank, we’ve never taken an ad sales approach to selling our ads. ironically, online ads for blogs are PR driven.

thus we don’t cut into the ad budget, but on the BTL budget.