Be a Certified E-Marketing Consultant (CeMC)

With the raging popularity of internet marketing here in the Philippines and abroad, everyone is thinking of being a Marketing Consultant. However, companies and business owners don’t really know if the person they are hiring has all the skills and experience needed to actually help them bring their brand to the next level. The Sales and Marketing Institute International is one of the largest and well-known professional bodies for sales and marketing in the world. They’re bringing their e-Marketing course here in the Philippines this coming August. The syllabus is now currently being revised so that it’s tapered towards the local market, making it one of the most relevant e-Marketing courses in the country. An overview of the initial program after the break.

Program Overview

The internet is central to many consumers’ lives and companies marketing efforts. Growth in users, increased online shopping, and expanded advertising all support this conclusion. Customers are better informed, production information spreads more quickly and in less traditional ways, natural market boundaries break down, and new opportunities emerge. Marketing is being changed by these new capabilities and challenges.

Because of this, marketers find themselves confronted with job requirements that weren’t part of their training and expertise. The tension between the threats and opportunities in the market today makes Net marketing one of the most interesting and creative aspects of modern business. Marketing executives need a program that certifies professional competency. It is important to recognize the eMarketers who have met high standards of experience, knowledge and ethical conduct as is done in other professions. The CeMC™ program fulfills this need.

By the attending this program, you will:

* have the knowledge to determine the strategic implications of an organization’s decision to offer products or services online;
* have an understanding of consumer behavior in online environment;
* be able to prepare a strategic eMarketing plan for an organization, product or service;
* have worked within a team environment on an eMarketing project;
* have a basic understanding of website design and development;
* be able to identify the key trends and critical issues in eMarketing;

Who should attend?

* E-Marketing
* E-Commerce
* Marketing
* Internet Marketing
* Brand/Product Management
* Corporate Strategy
* IT
* Business Development
* Sales
* Communications
* Partnerships and Alliances
* Customer Relationship Management
* Advertising

Certified eMarketing Consultant (CeMC™) Program

The Certified eMarketing Consultant (CeMC™) program is awarded by the eMarketing Standards Board of the Sales and Marketing Institute International (SMI) based in Australia, one of the largest professional bodies for sales and marketing in the world. CeMC™ designation is globally accredited and recognized by universities and colleges, as well as professional bodies around the world.

Benefits of CeMC™:

* Membership to the only professional body in internet marketing that is recognised by top management associations in the world such as Chartered Association of Business Administrators of Canada and Professional Manager Association of UK
* Eligibility to become Certified E-Commerce Consultant (CEC) awarded by the Institute of E-Commerce Consultant of USA without further examination
* The ability to use the designation CeMC™ on your business card and resume
* Up to 12 months membership to the SMI International professional body
* Access to the e-Marketing Standards Board network and body of information online
* Experience of a leading eMarketing experts from SMI International
* Preferred access to education centres in USA, UK, Europe, Asia, Middle-East and Latin America
* Seal Embossed CeMC™ Certificate with your name and designation as a Certified e-Marketing Consultant
* The CeMC™ shows that you have completed graduate level project management education and you have substantial experience in managing projects on a regional and global level

Certified e-Marketing Consultant (CeMC™) Program Syllabus

Module 1: Internet Marketing Framework

* Topic 1 Understanding the Digital World
* Topic 2 Marketing with Networks
* Topic 3 Using Online Marketing
* Topic 4 Modeling the Web Business

Module 2: Setting Content Goals and Strategy

* Topic 1 Matching Customer Needs with Technology
* Topic 2 Building a Credible Website
* Topic 3 Personalizing Products and Services

Module 3: Building Net Traffic

* Topic 1 Brand Building
* Topic 2 Online Community
* Topic 3 Stimulating Word of Mouth Marketing

Module 4: Selling Online

* Topic 1 Pricing in an Online World
* Topic 2 Online Retailing
* Topic 3 Implementing Internet Marketing Plan
* Topic 4 Organizing for the Net

Final Certification Assessment

* Internet Based- Business Plan or
* Internet Based-Marketing Consulting Project

For more inquiries, please fill out the inquiry form HERE. They’re still finalizing the speaker line-up as well as the other small details of the event. I’ll post more information as I get it from the organizers. If you’re thinking of getting into a career in internet marketing, this is a very good investment. When you get certified, you can even add CeMC after your name, hahaha. Something like – Carlo S. Ople, CeMC. The good thing is that the “CeMC” brand is globally recognized which means it actually has weight and credibility behind it.