I had seen this spot a week or so ago already going around Plurk the first time and I agree Carlo, it has all of the components of a viral video.
Do you know who the creative behind the concept is? I hope that they have built a holistic campaign around this to leverage it’s potential. It is good and “bite sized” which gives it great power.
For comparison, this could be so much bigger than the 1984 Wendy’s campaign “Where’s the beef” http://www.youtube.com/watch?v=aISkVvi5iI8 due to the reach of the internet. “Bite sized” was what gave that campaign it’s power.
New Media Philippines is a Digital Marketing and Technology Blog. We share our thoughts about the latest trends and issues about New Media.
Views expressed by the authors are his/her own. They do not represent in anyway their employers.
I had seen this spot a week or so ago already going around Plurk the first time and I agree Carlo, it has all of the components of a viral video.
Do you know who the creative behind the concept is? I hope that they have built a holistic campaign around this to leverage it’s potential. It is good and “bite sized” which gives it great power.
For comparison, this could be so much bigger than the 1984 Wendy’s campaign “Where’s the beef” http://www.youtube.com/watch?v=aISkVvi5iI8 due to the reach of the internet. “Bite sized” was what gave that campaign it’s power.
Loved this ad!
Awesome
It’s so cool seeing old people adapting to the new technology. I wish more of them are as open minded to the changes.
Nice ad