I had seen this spot a week or so ago already going around Plurk the first time and I agree Carlo, it has all of the components of a viral video.
Do you know who the creative behind the concept is? I hope that they have built a holistic campaign around this to leverage it’s potential. It is good and “bite sized” which gives it great power.
For comparison, this could be so much bigger than the 1984 Wendy’s campaign “Where’s the beef” http://www.youtube.com/watch?v=aISkVvi5iI8 due to the reach of the internet. “Bite sized” was what gave that campaign it’s power.
Carlo Ople is the main author of this blog. He currently serves as the Global Digital Marketing Head of Friendster Inc. and owns his own Internet Marketing Agency, Catalyst. He's one of the most sought after speakers on Internet Marketing in the Philippines. This blog aims to share best practices and trends in New Media.
I had seen this spot a week or so ago already going around Plurk the first time and I agree Carlo, it has all of the components of a viral video.
Do you know who the creative behind the concept is? I hope that they have built a holistic campaign around this to leverage it’s potential. It is good and “bite sized” which gives it great power.
For comparison, this could be so much bigger than the 1984 Wendy’s campaign “Where’s the beef” http://www.youtube.com/watch?v=aISkVvi5iI8 due to the reach of the internet. “Bite sized” was what gave that campaign it’s power.
Loved this ad!
Awesome
It’s so cool seeing old people adapting to the new technology. I wish more of them are as open minded to the changes.
Nice ad