October 21, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
The Internet and Mobile Marketing Association of the Philippines (IMMAP) just announced the new Board of Directors for 2012 and I must say I’m impressed! I’m looking forward to a great year ahead for the industry with these guys leading the way for Digital Marketers. Extra special shout out has to go to Coni Cruz. [...]
October 21, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
I watched a news report online today by GMA News and was totally shocked with the data being presented. The report mentioned that AC Nielsen said that there are only 8.5M Filipinos on Facebook and 13M on the Internet in total. That’s way off the data presented by all different international and local organizations which [...]
October 14, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
I just received an invite over e-mail for the upcoming Multiply Shopping Party next Tuesday. It’s basically an all-night party combined with a fashion show and probably a lot of shopping, hehe. Congratulations to Multiply for stepping up their marketing efforts here in the Philippines.
October 14, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
I was browsing through several news sites last week when one online ad from Smart caught my attention. When my mouse hovered over it the ad expanded and asked me to select my plan. The ad piqued my interest some more and I started playing around with it. Turns out the ad is a one-stop [...]
October 13, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
Christopher Lao shot into national infamy when his interview on GMA 7 went viral. To those who don’t know him or can’t remember, Lao drove his car into a heavily flooded street. The car literally floated and everything was caught on camera. A reporter from GMA 7 then interviewed him and unfortunately Lao let his [...]
October 11, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
Now this is interesting! The Internet and Mobile Marketing Association of the Philippines (IMMAP) is throwing an Open Mic Night event on November 10. It will follow the PechKucha format wherein speakers just have 20 slides and they can only talk 20 seconds per slide. Speakers will be sharing great ideas with any of the [...]
October 9, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
I was checking the SMART website because I’m going through the different phones they’re offering for postpaid for my office/professional line. One banner caught my eye though. They posted a simple tribute to Steve Jobs via a banner on their rotating header. They also put another banner with his “crazy rebels” quote at the lower [...]
October 8, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
SMART has 2 HSPA+ products out in the market today – the Smart Bro Rocket Plug-it and the Smart Bro Rocket WiFi plus. Both run on a prepaid model. To use you’ll have to pay Php200 for every 180MB of usage. I was definitely perplexed with the rates because I know I wouldn’t be able [...]
October 7, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
I was invited to give a short 10-minute talk about social media at the PANA Foundation Youth Congress held at the Erwin Lee Theater in Ateneo. The audience was composed of students from different universities all over the country. It was definitely a fulfilling experience and I’m always thankful and honored each time I get [...]
October 3, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
Set to be announced this week at Advertising Week in New York, the new Facebook expandable ad unit will probably carve out a huge chunk of the online advertising budgets of companies all over the world. For the longest time companies could only get on board via the marketplace or several types of low visibility [...]
October 1, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
A few days ago Amazon CEO Jeff Bezos took the stage in New York to present the three new Kindles: Kindle Touch, Kindle, and Kindle Fire. What got everybody’s attention though was the very low price point for these products. The non-touch Kindle sells for just $79 while the Kindle Fire Tablet goes for $199. [...]
September 30, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
Most of you have probably heard about the DPWH photoshop incident already. For those who haven’t let me quickly summarize. DPWH posted an edited photo on their Facebook page showing several DPWH officials imposed on Roxas avenue after Pedring. Unfortunately for DPWH it was spotted by a blogger and exposed. The post became viral and [...]
September 30, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
oDesk’s August 2011 oConomy Report shows that the Philippines is the top country in terms of the total number of work hours logged on the site (we’re slightly ahead of India). This is pretty encouraging data because it means that the international clients are very happy with our local workforce! That also means there’s a [...]
September 28, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
PALEA tried to gain public sympathy by staging a strike on the day typhoon Pedring battered the Philippines. This effectively stranded thousands of passengers who were riding flights from the Philippines Air Lines (PAL). They definitely got media mileage since all of the major TV newscasts aired the story but I’m not too sure about [...]
September 24, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
Huffington Post founder and now AOL executive Arianna Huffington gives a short 4-minute TED Talk that emphasizes the power of sleep. It’s a brilliant, simple, and insightful talk that will definitely jam some sense into our sleep-deprived minds. Watch it below.
September 21, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
Google+ is finally out of “closed beta” and now on “open beta”. Anybody can now sign-up for an account and join Google’s newest social network. The timing is great since Facebook has been on a “Get-the-best-google-plus-feature” rampage lately. To make Open Beta more special for users, Google also introduced a lot of new stuff for [...]
September 21, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
Facebook just announced on their blog that they’re going to revamp the News Feed section. Probably the biggest change is the announcement that they’re merging Top News and Most Recent into just one feed. The upcoming News Feed will adjust to how often you visit Facebook. News Feed if you haven’t visited in a while [...]
September 20, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
Congressman Winston Castelo filed House Bill 5316, also known as the Anti-Planking Act of 2011, that will ban planking in the Philippines. He goes on to say that “The Filipino psyche of our young children in school is under attack — right here and now. Planking now rears its ugly head as a form of [...]
September 20, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
Presidential Spokesperson Edwin Lacierda is about to get mobbed big time on Twitter. He just posted a few minutes ago calling out the “leftists” who were protesting against the recent increase in oil prices via a transport strike. In a tweet on his account @dawende said: Noticed how leftists are so onion-skinned? Tinawag lang perjuicio [...]
September 19, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
I was hesitant to accept the invitation or PRSP and IMMAP to moderate their PR Live Series featuring Brad Geiser, Norman Agatep, and Charlie Agatep because I never had experience moderating panels. I’m either part of it or watching it. I was also quite booked for the day so I was worried I’d be late. [...]
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