December 6, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
So… Bench will donate 1 million pesos to a charity if their endorser, Dingdong Dantes, gets 1 million followers on Twitter. In all honesty I don’t think Dingdong needs a promo to reach 1M given his popularity. All he has to do is to ask help from his other celebrity friends to tweet to their [...]
December 4, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
My Facebook Account Disappeared Yesterday felt like an ordinary day. I woke up in the morning, stood up from bed, and checked Facebook (lol). I was in for a rude awakening though. For some unexplainable reason my personal account was no longer there. I could still access the pages that I was admin for but [...]
November 29, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
As most of you guys know I work for network and that means I have to be always in the know when it comes to the local “chismis” scene. One of the best sites to get this information from is the Philippine Entertainment Portal or more commonly known as PEP.PH. I missed out on a [...]
November 27, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
Ever since MVP’s speech during the Ad Congress I’ve wanted to break down some of his major points. I’ve been wanting to do this commentary for the longest time now but I’ve been really busy with work, family, and Unbox. Now that I’m sick at home though I have all the time do work on [...]
November 12, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
This is the last entry for the IMMAP Open Mic Night Coverage. If you haven’t read the first two entries, click here for PART 1 and click here for PART 2. To close let me just share with everyone my presentation during that evening. Before we get to the video though allow me to walk [...]
November 12, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
Here’s part 2 of the three-part series on the IMMAP Open Mic Night (Pecha Kucha) Coverage. If you haven’t read the first article yet, please click here. The first entry talked about the insights I picked up from Jayvee, Anna, Jay, Andre, and Chay. This entry has the second set of speakers. Unfortunately I wasn’t [...]
November 11, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
This is a 3-part blog series covering the IMMAP Open Mic Night (Pecha Kucha) held last November 10 at Craft in Fort Bonifacio. For this first entry I’ll share the lessons and insights I picked up from Jayvee Fernandez, Anna Oposa, Jay Jaboneta, Chay Saputil, and Andrew Yap. The second post will talk about insights [...]
November 11, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
Fundamentals of Social Media Talk at KBP I was invited by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) to give a quick talk and a forum about the basics of social media marketing. Since I’m currently with TV5 (a KBP member), I immediately said yes! It was also a first for me to talk [...]
November 8, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
One of the biggest announcements made during the Youtube Philippines launch was the World View interview of President Noynoy Aquino. This was definitely a welcome development since it showed that the Pnoy administration was open to doing out-of-the-box ideas like this one. The interview was also supported with TV and online plugs. However despite all [...]
November 7, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
A few days ago we posted a story saying that international group Akamai pegged the average Filipino internet speed at 1.2 Mbps. This already raised a lot of eyebrows because people felt it was much lower. However it looks like the 1.2 Mbps peg is still low. Senator Allan Peter Cayetano just said that the [...]
November 6, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
A video entitled AQUINO-COJUANGCO: FACTS THEY DONT WANT YOU TO KNOW was uploaded on Youtube last October 21. Yesterday morning it was at 7,000+ views. Today it’s now reached over 100,000+. The video has a lot of alleged damaging information against the Aquino-Cojuangco family and it’s presented it a very modern, understandable, and hip kind [...]
November 1, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
I log-on to Facebook daily and one of the things that keep popping up on my News Feed is the update that shows what my friends have read on Facebook. Apparently Yahoo is the only site taking advantage of this feature for now since they’re the only ones I see on my stream via this [...]
October 31, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
The Internet and Mobile Marketing Association of the Philippines (IMMAP) is holding an Open Mic Night using the Pecha Kucha format on November 10, 7PM, at Craft (Fort Strip). There will be 20 speakers who will be giving talks that have just 20 slides and they can only spend 20 seconds each per slide. The [...]
October 30, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
So I saw this standee at the gas station near my house. I had a chat with the staff of 7-11 and apparently they see a lot of people (both guys and girls) putting their faces there and have their photos taken. It’s also driving sales of their Slurpee. Wow. Just… wow. As in… wow.
October 30, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
I’ve been trying to figure out how the data presented by Nielsen was misinterpreted by a news report that aired last week. Nielsen sent me the materials that was presented during the event and I think I finally know what happened. The Nielsen Incite Study had a slide saying that 13M Filipinos used the internet [...]
October 30, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
According to a white paper report by Akamai, the Philippines is ranked 103 globally in average internet speed. Based on the Q2 2011 data the average internet speed of Filipinos is 1.2 Mbps. 10% have more average speeds of more than 2 Mbps. This is actually and improvement versus last year and the previous quarter. [...]
October 29, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
We launched a new project for TV5 a few days ago called “Elevator ng Lagim”. It’s basically an interactive video on Youtube which is like a “choose-your-own-adventure” type. We used Youtube Annotations so that viewers can click certain parts of the video which then are linked to different videos. Each link has a different video. [...]
October 25, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
Smart unveiled their logo during the BEP concert here in Manila. It think it’s a fitting place to do so because the band and the event represents everything that the new logo tries to communicate. The old logo of Smart felt and looked very corporate, stiff, and traditional. Those are the characteristics that you shouldn’t [...]
October 25, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
I’ll be giving a 1-hour lecture on “how to protect your reputation online” this coming Thursday at SEMCON 2011. It’s an honor for me to be part of the speakers for this event especially since it’s organized by one of my mentors in blogging, Abe Olandres (aka Yugatech). That’s actually the main reason why I [...]
October 25, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
Nielsen (PH) sent us a clarification e-mail about the “13M Filipino Internet Users and 8.5M on Facebook” article we wrote last week. In the letter they said that the figures presented were inaccurate because they weren’t actually for the entire Philippines. The 13M number is actually just for Filipinos above 10 years old living across [...]