New Media Philippines

David Foster brought several artists to perform in a concert here in the Philippines. Obviously one of the talents was the Filipina international singing sensation, Charice. According to several reports, Charice got several standing ovations but the most talked about part of the concert was when she sang Celine Dion’s “All By Myself” and hit [...]

We shouldn’t belittle anymore the importance for social media education for employees. A member of the Communications Team of the Office of the President said something that she shouldn’t have said on Twitter and this caused a firestorm of protests online and in various print publications. In an article published on the ABS-CBN News website, [...]

Over the last month I watched two videos showcasing the power of community, consumer empowerment, and marketing. The first is Apple’s “Back to the Mac” event where Steve Jobs announced iLife ’11, the new MacBook Air, and other Mac improvements. The second is Blizzard’s opening keynote featuring Creative VP Chris Metzen giving one of the [...]

Research In Motion (RIM) recently announced the global launch of their newest smart phone: the BlackBerry Bold 9780. Based on the pictures and videos available, the 9780 looks like a more elegant and classier version of the BlackBerry Bold 9700. It also packs new features and the most noticeable is the change of operating systems. [...]

Nielsen came out with a media study which confirmed our theories on the rise of social networking sites in the Philippines. According this press article on GMA News, Metro Manila was still on top with 40% of the respondents saying they were internet users. What’s interesting to note though is that Tuguegarao, Olongapo, Angeles, and [...]

Limewire, one of the most popular peer-to-peer file sharing applications in the world was recently given a court order telling them to stop distributing and supporting their software which allowed people to download various types of content (music, videos, etc.) online. A US judge ruled in favor of various music companies who filed charges of [...]

Cebu Pacific finally did their IPO this afternoon and what better way to get traders, businessmen, and stock market enthusiasts excited than to have the controversial and famous dancing flight attendants perform at the Philippine Stock Exchange! Here’s a video of the news report on TV5′s Akyson. The IPO generated billions of pesos for Cebu [...]

There’s been a lot of talk about how the current Philippine government will tap technology, internet, and social media for feedback and governance. As of today the most that has been done is to use social networks like Twitter and Facebook as information dissemination tools. While this is laudable, this effort only scratches the surface [...]

ABS-CBN reporter Gretchen Malalad asked for some insights about the recently released Gartner study which showed the Philippines as one of the leading Facebook/Twitter adapters in Asia. Note that this is based on social media penetration which means total number of social media users versus total number of internet users in the country. It’s not [...]

It’s amazing how some entrepreneurs come up with creative value added services that they can offer their customers. You usually see this in retail companies especially in the food industry (upgrades, value meals, etc). What surprised me though was how a particular open parking lot service in Ortigas across SM Mega Mall was able to [...]

Gartner Inc., an information technology intelligence company, recently said that their studies show that the Philippines is leading in the adoption of global social media sites like Facebook and Twitter in Asia. This confirms the study recently released by ComScore as well which ranked the Philippines as one of the top social media hubs in [...]

Steve Jobs recently announced the new Macbook Air at the “Back to the Mac” event. This was a highly anticipated release since the Macbook Air was due for an upgrade. Jobs unveiled two models for the Macbook Air – 13.3 inches and 11 inches. The most noticeable difference with the new MBA compared to the [...]

People should be guarding their reputation NOW more than ever. There are so many channels where your reputation can be damaged. Guess what? Most of the time the person who damages your reputation the most is YOU. What you say and HOW you say things can change the perception of others about you. Don’t give [...]

The Mcdonald’s Twister Fries is now available in all Mcdonald’s branches nationwide. I was talking with one of the managers in the Greenhills branch and asked her up to when will the Twister Fries be available. According to her there’s no definite date and they’ll continue selling as long as they have stocks. She estimates [...]

A few months ago word was going around the marketing grapevine that Jollibee considered Mang Inasal more of a threat than Mcdonald’s. This is mainly because Mang Inasal was one of the few restaurant chains that would put up a branch anywhere there was a Jollibee. If you think about it there’s definitely an overlap [...]

Mom Blogger shared this article by Juned just a few minutes ago on Facebook. In his entry, Juned shares with us that a certain blogger attended a recent corporate event and misrepresented him and two others so that the said blogger could get more freebies. Apparently the company was giving away gift checks and cooked [...]

TV5 should be given credit for their latest move. For the longest time the 6:30PM slot has been held by news programs. This is the time slot occupied by ABS-CBN’s TV Patrol and GMA 7′s 24 Oras. When Manny Pangilinan and the PLDT group acquired TV5 I thought they would go head on and pit [...]

If it ain’t broke, don’t fix it. Gap realized this last week as it unveiled its new logo. However, the “contemporary and modern” look has fans, designers, and netizens ranting about the sudden change in logo. Flash mobs form in a snap as the Gap logo became one of the top trends in various social [...]

With the rapid advancement of technology, content publishers can’t limit themselves anymore to traditional channels like TV, radio, and print. There are so many platforms available these days to reach out to your target market which you can use to build long lasting relationships with them which can result to positive word of mouth and [...]

We recently did a very successful social media campaign for a client who was trying to get customers for a particular educational type of activity. Since their budget was limited we tried to put it on digital vectors that would bring maximum impact at the least possible amount of cost. Rather than scattering the budget [...]