New Media Philippines

Rappler.com just received a ridiculous amount of publicity due to UST’s reaction to one of the articles posted by Rappler.com‘s Editor at Large Marites Vitug being published on the front page of the Philippine Daily Inquirer. This is actually perfect timing because we just had a quick e-mail interview with Rappler.com’s Executive Editor & CEO, [...]

Rappler.com launching soon I’ve been keeping tabs on Rappler.com ever since it stumbled on my radar. It’s a “collaborative news site” that’s spearheaded by veteran journalists like Maria Ressa, Glenda Gloria, Patricia Evangelista, Cheche Lazaro, and Marites Vitug. I’m impressed with what I’ve seen so far and I can’t wait to see how this project [...]

DigitalFilipino is gearing up for their 3rd E-commerce Summit this coming February, 2012. Headlining the speaker line-up is Gillian Muessig, President & Co-Founder of company that created some of the most popular SEO software programs in the world, SEOmoz. Muessig will deliver a keynote speech that will set the theme of the conference which is [...]

Over the years Google has been known to make things a little more fun by having their search page do weird stuff. We’ve already seen them implement a game on it, a guitar, and other cool doodles. However they just outdid themselves! Open a new tab, go to Google Search, and type “Do a barrel [...]

(Editor’s Note: In support of the Metro Manila Film Fest and the local entertainment industry, New Media PH will do some reviews of the MMFF entries that we’re able to watch.) On Christmas night my friend and I, with great trepidation, decided to watch RPG Metanoia. It was either that or Rosario, and after watching [...]

Let me just take this opportunity to greet all the readers of New Media PH a very Merry Christmas! I’m sure you’ll all be either spamming Facebook later greeting your friends or will probably be offline because you’ll be celebrating with family and loved ones. Regardless how you choose to spend your time tonight please [...]

I recently came across this Facebook page called After 5 Creative. It’s a Sydney-based (I’m assuming from their info) group that crowd sources creative people to work/bid on projects outside the 9-5 day job, hence After 5. However, instead being a purely Craig’s List clone, the guys at After 5 Creative post creative material and [...]

If New Media Philippines can give an award for best innovative marketing for a band, we would give it to 30 Seconds to Mars! It’s not just their music that’s epic, the band was a marketing juggernaut in hyping up and promoting their album “This is War”. We’d have to say that these guys are [...]

Everyone who watches television has seen them, or read a newspaper had read them or listened to the radio has heard them. Now, ads are proliferating left and right you can virtually see them everywhere you go. When you head to the bus station or ride the train to work or even go online, people [...]

When I was still in advertising, my former boss, Sarge Lacuesta, instilled in us the difference between being brilliant and being flashy. The former lasts long while the latter is fleeting. Being flashy is also way easier than being brilliant. You see this in Hollywood blockbuster films; big budget, large explosions, uber CG effect, but [...]

Thrashing, as described by Marketing Guru Seth Godin in his book Linchpin, is the “apparently productive brainstorming and tweaking we do for a project as it develops.” As a practitioner of Marketing Communications and Advertising, there is nothing more thrilling than that Eureka! moment when an idea that you have been searching for (either consciously [...]