When I update the Internet Marketing Philippines video that we produced several months ago, I’ll definitely include these new stats. According to a study done by iModerate Research Technologies in the US, 67% of consumers will most likely buy from brands they follow on Twitter. 51% will buy from brands that they follow on Facebook. Those are very big numbers and I don’t really think they are applicable here in the Philippines 100% but it gives us a pretty good idea on incoming trends.
Combine this data with the recent dethronement of Google search by Facebook in the US then you have a clear indicator that Social Media Marketing is really the next big thing. Actually, it’s already big. Pepsi pulled out Superbowl ads and went with Social Media instead.
Yet another reason why Filipino businesses should include internet marketing in their budgets.
