Everything is changing at warp speed. The days of beepers and big cellular phones are gone. Emails are things of the past. Everybody is now googling, tweeting and facebooking. I never thought I would see the day that my 4-year-old daughter while watching youtube quipped, “ Dad the video stopped because it is downloading!” Seth Godin said in his book that the...

Student organizations stand to gain a lot if they strategically use social media. If I was still in school, part of an organization, and had the knowledge I had now, I’d definitely come up with a campaign that will not just earn me additional points but build equity for the organization so that it can raise funds and strengthen it’s network and community....

Thrashing, as described by Marketing Guru Seth Godin in his book Linchpin, is the “apparently productive brainstorming and tweaking we do for a project as it develops.” As a practitioner of Marketing Communications and Advertising, there is nothing more thrilling than that Eureka! moment when an idea that you have been searching for (either consciously or...

I guested this morning on Headstart, a morning program on ABS-CBN’s news channel, ANC. TJ Manotoc filled in for Karen Davila and we had a discussion on web security in light of the recent spree of government website hacking incidents. I’ll write a more comprehensive article on web security tips in a separate entry. For now let me just thank you the people...

One of my passions has always been reading books. I always make it a point to read at least 2-3 new books monthly (fiction or non-fiction) to keep my mind sharp and my imagination fluid. Books allow people to learn from the experiences and studies of the authors. Like what a lot of motivational speakers keep on saying “the best teacher is not experience, the...

Shipping is not as simple as it sounds. And idea, a project or a business has many parts to integrate for it to ship. One way I find really effective to ship is to break it in to chunks. Most of us make a to-do list daily. I have to admit that when I started making one, I was able to get more things done. However, sometimes it comes to a point that our to-do list...

Shortly after Venus Raj was proclaimed as 4th runner-up for the Ms. Universe contest, this video was uploaded on Youtube. It was entitled “We Love you Maria Venus Raj 22 Philippines“. The video has now amassed over 850,000 views and it has spawned dozens of mash ups. It features four young men wearing boxers, pajamas, and sandos while screaming their...

After a deluge of negative comments flooded President Noynoy Aquino’s Facebook Page, the Communications Team decided to temporarily censor the Page by removing the commenting feature on the page. Instead of helping though this resulted in a media backlash with several local and international media outfits reporting the incident in a negative way. This prompted...

As of this writing, there’s a Facebook Page entitled “Hongkong, Our apology for what happened” which has 15,499 likes. The wall is already filled up with mixed apologies from Filipinos in Tagalog and English. There are several HK nationals who are also commenting and replying to some of the posts. The page description under the profile picture has...

One of the blog entries here in New Media Philippines is currently being swarmed by comments directed to President Noynoy Aquino. If you guys noticed, the blog entry entitled “President Noynoy Aquino’s New Website (www.president.gov.ph)” is one of the most active articles. If you read through the comments you’ll see that they’re all directed...

Yesterday was a grim day for the Philippines. A tourist bus was held hostage by a dismissed policeman. A botched up rescue and negotiation operation turned bloody which resulted to the death and injury of several of the tourists (Chinese nationals from HK). New Media Philippines is one with the world in mourning and praying for the affected families. A few hours...

I sent a couple of e-mails to a few friends in the digital marketing industry to ask about their thoughts on the current state of online advertising here in the Philippines. I was very happy to get prompt replies which I think can offer all of you pretty good insights. I’ll be posting their individual replies over the next few weeks. For the first entry,...

Have you ever decided to go on an outing with friends, actually plan it and go on that outing, whether it turned out okay or not? That’s shipping. It’s acting on an idea and making sure it happens, no matter the outcome. In business words, shipping is launching an idea, whether it’s a project, a campaign or a business. It’s a concept Seth...

Seth Godin recently wrote a blog article which just sent my brain on overdrive again. It’s a pretty simple post which talks about how people should stop waiting for inspiration to come and just look for it instead. A lot of projects remain ideas and don’t become reality because we lack “inspiration”. If that’s the problem then we have to...

Remember the famous Dick Gordon-Moymoy Palaboy viral video which had the good former Senator dancing to the tune of “In the Jungle“? Well you won’t be able to watch it anymore unless you were able to download the video from Youtube because it was taken out just recently for violating copyright laws. Apparently Sony Music Entertainment filed a...